Demand Gen Lead

This is a fully remote position, open to applicants in Canada, +1 more country.

📋 Description

• Report directly to the Head of Marketing

• Develop growth marketing and demand generation strategies to achieve pipeline and revenue objectives

• Take ownership of pipeline metrics, channel mix, and quarterly planning

• Collaborate with sales on target accounts, handoffs, and follow-up processes

• Work alongside product marketing on messaging and product launches

• Coordinate with events to convert leads into the sales pipeline

• Build and manage a modern martech stack, experimenting with automated outbound, signal-based campaigns, and ABX strategies

• Oversee paid search and paid social strategies, execution, budgets, and efficiency targets across platforms like Google, LinkedIn, Meta, and others

• Conduct creative, audience, and offer experiments; scale effective strategies

• Manage website conversion through landing pages, A/B testing, and optimizing visitor-to-demo pathways

• Enhance organic discovery through SEO, AEO, and GEO, including technical optimization, structured content, and performance measurement

• Utilize intent, engagement, and first-party data to initiate automated campaigns across advertisements, email, and outbound efforts

• Design outbound sequences, create target lists, and collaborate with SDRs/BDRs to generate meetings

• Develop AI agents and workflows for account research, outbound strategies, campaign production, and reporting

• Create and distribute campaign assets, including content, ads, emails, landing pages, and social media

• Assist the marketing team in adopting AI workflows and repurposing existing content across various channels

⛳️ Requirements

• 7–10+ years of experience in B2B SaaS marketing, focusing on demand generation or growth at startups ranging from Seed to Series C

• Experience with a sales-led, enterprise-focused approach is advantageous

• Proven track record of owning a marketing-sourced pipeline target

• Hands-on experience in executing and scaling paid search and paid social initiatives, managing budgets, and improving customer acquisition costs (CAC)

• Demonstrated ability to enhance website conversion and drive growth through SEO, AEO, and GEO

• Proficiency in writing and producing campaign assets with AI support

• Experience in developing account-based programs and leveraging intent or engagement signals to trigger campaigns and outbound outreach

• Capability to independently operate HubSpot and a modern martech stack, including attribution, routing, and dashboard management

• Familiarity with building AI agents or workflows using tools such as Clay, n8n, Zapier, or LLM APIs

• Strategic mindset, resourceful, and comfortable navigating ambiguity and continuous testing

🏝️ Benefits

• Equity grant for new hires

• Comprehensive suite of perks and benefits for full-time employees based in the US

• Fully remote work from home option available 100% of the time across North and South America

• Flexible working hours aligned with local time zones