Data Analyst – GA4, GTM

This is a fully remote position, open to applicants in Canada.

📋 Description

• Deploy, configure, and manage pixels, tags, and scripts within Google Tag Manager.

• Collaborate with the Web Services team to develop and maintain data layers.

• Oversee the GTM container structure, triggers, and variables in a multi-client setting.

• Implement server-side tagging to enhance measurement accuracy and longevity.

• Connect website interactions to Meta, Google Ads, TikTok, LinkedIn, and Snapchat through browser pixels and Conversion APIs.

• Set up standard and custom conversion events for leads, applications, and inquiries.

• Configure and sustain GA4 event tracking along with key events from ad clicks through form submissions and CRM entries.

• Collaborate with Paid Media and Web Services teams to initiate campaigns and landing pages with verified tracking.

• Conduct audits and resolve issues related to broken tags, dropped events, and data inconsistencies across client websites.

• Diagnose discrepancies between ad platforms, GA4, and CRM to determine root causes.

• Perform routine tag health audits across the client portfolio.

• Validate events in platform Events Managers and GA4 DebugView prior to campaign launches.

• Manage cookie consent banners and configure consent modes.

• Ensure tracking implementations comply with GDPR, CCPA, and other privacy regulations.

• Monitor changes in platforms and browsers that may impact tracking durability and propose adjustments.

• Maintain tagging plans, naming conventions, and quality assurance checklists.

• Translate business requirements into functional tracking solutions.

• Document technical setups for internal teams.

⛳️ Requirements

• A minimum of 3 years of practical experience in tracking or web analytics within a marketing or agency environment.

• Intermediate proficiency with GTM containers, trigger and variable creation, data layer implementation, and server-side tagging.

• Hands-on experience in planning, deploying, and troubleshooting conversion tracking across major advertising platforms.

• Familiarity with pixel and Conversion API (CAPI) configurations for Meta, Google Ads, TikTok, and LinkedIn.

• Practical GA4 experience, including event configuration, key events, and DebugView.

• Proficiency in HTML, CSS selectors, and basic JavaScript.

• Skilled use of GTM Preview mode and browser developer tools, including the inspect element and network tab.

• Understanding of GDPR, CCPA, and consent management platforms.

• Ability to comprehend how tracking decisions influence Paid Media performance KPIs.

• An analytical, solution-focused mindset with strong communication skills.

• Experience in education marketing is especially valued.

• An interest in utilizing AI or LLM tools for tag management audits, data layer validation, tracking troubleshooting, server-side tag configuration, conversion modeling, or technical documentation is a bonus.

🏝️ Benefits

• Remote position offering the flexibility associated with a distributed, async-friendly team.

• Competitive salary based on experience and location.

• High-profile role within a growing Data & Analytics team, providing real ownership.

• Opportunity to establish the measurement framework for an agency serving education and nonprofit organizations.

• A culture centered on innovation, teamwork, and achieving results.

• Direct influence on partners' ability to trust their data.