Customer Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with National Accounts On Premise Sales Directors to pinpoint, develop, and implement customer engagement and growth through promotional initiatives.

• Concentrate on key accounts within on-premise channels such as dining, lodging, transportation, and entertainment.

• Work alongside Strategic Accounts Off Premise Sales Directors to identify, develop, and execute customer marketing strategies, including programs and sales materials.

• Target leading regional chains and align efforts with Palm Bay’s brand strategies and commercial objectives.

• Collaborate with teams across Palm Bay Sales, Brand Marketing, Business Intelligence, Finance, Creative Services, and Distributor Partners.

• Create and implement insight-driven programs and activations that enhance consumer engagement and deliver high ROI.

• Identify and activate tailored promotional materials for consumers and shoppers, assessing effectiveness through sales data and customer feedback.

• Equip chain sales teams and distributor sales teams with tools and resources to propel business growth.

• Design custom sales materials and presentations, acting as a customer-facing subject matter expert on Palm Bay brands and marketing initiatives.

• Provide internal consultation on national innovation and specialty account items to ensure successful launch and execution.

• Assist in the planning and logistics of wine tastings, events, and activations.

• Act as a liaison between brand and chain sales teams to maintain a steady flow of information.

• Assess and evaluate programming initiatives to guide optimization and spending efficiency.

⛳️ Requirements

• Bachelor’s Degree is mandatory.

• A minimum of 5 years of experience in sales or commercial marketing.

• Experience in Beverage Alcohol, with a comprehensive understanding of both on- and off-premise channels and their unique dynamics.

• Proven ability to cultivate strong cross-functional relationships while effectively navigating and resolving interdepartmental challenges.

• Familiarity with syndicated data analysis.

• Capable of managing multiple priorities and projects in a dynamic, fast-paced environment.

• Thrives in collaborative settings, yet is comfortable operating amidst ambiguity.

• Creative, strategic thinker with the ability to convert data into actionable insights.

• Proficient presenter.

• Self-driven with a strong sense of urgency.

🏝️ Benefits

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Life insurance.

• 401(K).

• Paid vacation.

• Personal time off.

• 11 paid company holidays.

• Up to 25% anticipated travel.