Customer Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with National Accounts On Premise Sales Directors to pinpoint, cultivate, and implement customer engagement and growth strategies through promotional initiatives.

• Concentrate on key accounts within on-premise sectors, such as dining, lodging, transportation, and entertainment.

• Work alongside Strategic Accounts Off Premise Sales Directors to create and deploy customer marketing solutions, programs, and sales materials.

• Target leading regional chains and align efforts with Palm Bay’s brand strategies and commercial objectives.

• Partner with various teams across Palm Bay including Sales, Brand Marketing, Business Intelligence, Finance, Creative Services, and Distributor Partners.

• Design and implement insight-driven programs and activations that enhance consumer engagement and return on investment (ROI).

• Identify and activate tailored promotional materials for consumers and shoppers, assessing effectiveness through sales data and customer feedback.

• Equip chain sales teams and distributor sales teams with necessary tools and resources to propel the business forward.

• Create customized sales materials and presentations, serving as a subject matter expert on Palm Bay brands and marketing initiatives.

• Provide internal consultation on national innovation and specialty account items to guarantee successful launches and execution.

• Support the planning and logistics of wine tastings, events, and activations.

• Act as a liaison between brand and chain sales teams to ensure seamless information flow.

• Assess and analyze programming efforts to enhance program effectiveness and spending efficiency.

⛳️ Requirements

• A Bachelor’s Degree is required.

• Over 5 years of experience in sales or commercial marketing.

• Experience in the Beverage Alcohol industry, with a solid understanding of both on- and off-premise channels and their unique dynamics.

• Proven ability to cultivate robust cross-functional relationships while addressing and resolving interdepartmental challenges.

• Proficiency in syndicated data analysis.

• Capability to handle multiple priorities and projects in a fast-paced setting.

• Enjoyment in collaborative work while being adept at navigating ambiguity.

• A creative, strategic thinker with the ability to convert data into actionable insights.

• Excellent presentation skills.

• Self-driven with a strong sense of urgency.

🏝️ Benefits

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Life insurance.

• 401(K) plan.

• Paid vacation.

• Personal time off.

• 11 paid company holidays.

• Up to 25% travel is included in the role.