Customer Advocacy Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and oversee Kantata’s global customer advocacy and reference initiative, encompassing strategy, processes, technology, governance, and metrics.

• Attract and nurture a diverse network of customer advocates from various industries, regions, solutions, and use cases.

• Create case studies, videos, testimonials, executive narratives, and quantifiable proof points.

• Handle sales reference inquiries, aligning prospects with suitable customers while safeguarding relationships.

• Manage customer review initiatives across G2, Gartner Peer Insights, TrustRadius, and other key platforms.

• Enlist and prepare customers for events, webinars, analyst discussions, awards, media engagements, and executive programs.

• Collaborate with Sales, Customer Success, Product Marketing, Campaigns, Events, Communications, and Analyst Relations teams.

• Develop recognition and engagement opportunities for customers.

• Keep track of customer permissions, participation records, approved assets, and reference profiles.

• Evaluate advocate growth, reference fulfillment, story production, peer reviews, content activation, influenced pipeline, and revenue impact.

⛳️ Requirements

• Extensive experience in customer advocacy, customer references, or customer marketing within the B2B technology or SaaS sectors.

• Proven track record of establishing and expanding a formal advocacy or reference program.

• Demonstrated success in supporting strategic sales initiatives with customer references.

• Strong background in developing case studies, customer videos, testimonials, and event speakers.

• Familiarity with managing programs for G2, Gartner Peer Insights, TrustRadius, or similar platforms.

• Exceptional executive presence with the ability to cultivate trusted relationships with senior customer leaders.

• Excellent interviewing, writing, storytelling, and presentation abilities.

• Superior program management skills and remarkable attention to detail.

• Known for responsiveness, sound judgment, and reliable follow-through.

• Capability to balance urgent business demands with considerate management of customer relationships.

• Experience utilizing CRM, reference management, project management, and reporting tools.

🏝️ Benefits

• Eligible to participate in the Company Bonus Plan.

• Strong work-life balance.

• Opportunity to learn from some of the most talented individuals in the industry.

• Dynamic, collaborative, and dedicated team.

• Inclusive work environment.

• Employee-rated Best Place to Work.