CRO Specialist

This is a fully remote position, open to applicants in Egypt, +2 more countries.

📋 Description

• Analyze and enhance e-commerce landing pages, product pages, and checkout processes.

• Create, customize, and manage landing pages and sales funnels using GoHighLevel.

• Implement conversion optimization strategies for page components, images, social proof, guarantees, and calls to action.

• Design landing pages that align with advertising campaigns and target demographics.

• Identify friction points in the customer journey and opportunities for optimization.

• Conduct A/B testing on landing pages, email campaigns, and marketing materials.

• Apply conversion-driven enhancements based on testing outcomes and performance analytics.

• Craft and refine direct-response copy for landing pages, advertisements, and marketing emails.

• Develop compelling headlines, hooks, calls to action, and supporting messages.

• Create simple static ads and marketing graphics using Canva or similar applications.

• Choose photography and video assets tailored for specific audiences and campaigns.

• Ensure visual consistency across advertising creative, landing pages, and marketing materials.

• Construct, design, and oversee marketing emails and automated sequences within GoHighLevel.

• Create email sequences for product launches, promotions, and customer follow-ups.

• Optimize email content, design, and layout based on engagement and conversion metrics.

• Perform basic video editing using CapCut or comparable software.

• Edit clips, adding captions, titles, graphics, and closing screens.

• Organize and manage video assets and B-roll footage.

• Monitor conversion metrics across landing pages, funnels, emails, and other marketing assets.

• Evaluate testing outcomes and communicate insights along with recommended next steps.

• Utilize performance metrics to determine which elements require modification, scaling, or further testing.

• Continuously enhance conversion rates, customer journeys, and overall revenue performance.

⛳️ Requirements

• Demonstrated professional experience in boosting conversion rates for e-commerce brands, preferably with quantifiable results.

• Extensive hands-on experience in building and optimizing landing pages, websites, or sales funnels using GoHighLevel.

• Background in analyzing and enhancing e-commerce customer journeys, product pages, and checkout processes.

• Experience in conducting A/B testing and executing conversion optimization strategies.

• Proven track record in developing and optimizing marketing emails and sequences.

• Ability to independently implement enhancements to landing pages, copy, and creative assets.

• Strongly preferred experience in direct-response copywriting for landing pages, advertisements, or email marketing.

• Familiarity with supporting Meta advertising campaigns is a plus.

• Solid understanding of conversion rate optimization principles and design focused on conversion.

• Proficiency in GoHighLevel for creating polished landing pages, sales funnels, and marketing emails.

• Capability to analyze customer journeys and pinpoint opportunities for conversion improvements.

• Strong aesthetic sense for design, layout, branding, and user experience.

• Skill in developing headlines, hooks, calls to action, and messaging focused on conversion.

• Ability to create basic marketing graphics and static advertisements utilizing Canva or similar tools.

• Basic video editing capabilities using CapCut or similar software.

• Proficient in selecting and organizing photography, video assets, and B-roll.

• Keen attention to detail when reviewing mobile layouts, links, images, and checkout processes.

• Competence in executing A/B tests, interpreting results, and identifying actionable optimization opportunities.

• Strong analytical skills for assessing conversion performance and making data-driven decisions.

• Ability to maintain visual and messaging consistency across marketing materials.

• Excellent organizational skills and attention to detail.

• Capacity to independently implement website, copy, creative, and basic video adjustments.

• Resume must be submitted in English and PDF format.

• Availability to work from 9:00 AM to 5:00 PM EST.

🏝️ Benefits

• Fully remote work from home.

• Opportunity to take direct ownership of conversion optimization projects.

• Flexible work location across LATAM, Africa, and Eastern Europe.

• Work schedule aligned with U.S. business hours.

• Chance to contribute to measurable improvements in conversion and revenue.