Director, CRO

This is a fully remote position, open to applicants in Arizona, +26 more states.

📋 Description

• Develop, market, and autonomously deliver Conversion Rate Optimization (CRO) services within 829’s Brand & Digital Experience practice.

• Present CRO services to both potential and current clients.

• Convert business objectives into effective optimization programs.

• Lead CRO discovery sessions, presentations, contributions to RFPs, and discussions on proposals.

• Assess existing accounts for audits, optimization initiatives, and ongoing CRO programs.

• Create detailed scopes and pricing suggestions that include deliverables, measurement strategies, and resource needs.

• Act as the main point of contact for CRO scope, execution, and outcomes.

• Link optimization suggestions to revenue, qualified leads, and other business metrics.

• Tailor programs to fit client budgets, traffic levels, business models, and data maturity.

• Share results, recommendations, limitations in measurement, and trade-offs.

• Manage engagements from the discovery phase and audits through research, hypothesis development, experiment execution, analysis, and reporting.

• Collect, validate, and analyze data from websites and funnels.

• Conduct behavioral research and analyze customer feedback to prioritize enhancements.

• Set up and manage experimentation tools and routine tests.

• Write conversion-focused copy and experiment briefs while maintaining testing roadmaps.

• Establish success criteria and measurement requirements prior to experiments.

• Confirm implementation, tracking, and results accuracy.

• Suggest research or direct improvements when traffic or data quality is insufficient for testing.

• Prepare comprehensive CRO reports and document findings.

• Oversee engagement timelines, scope, budgets, dependencies, and changes in scope.

• Create CRO service offerings, delivery methods, experiment standards, reporting formats, and documented insights.

• Assess tools and recommend commercially viable licensing and staffing strategies.

• Collaborate with Analytics, Strategy, Design, Development, SEO, Paid Media, and account leadership.

• Elevate unresolved trade-offs to the executive sponsor.

⛳️ Requirements

• 8-10+ years of proven experience in independently delivering CRO programs.

• Demonstrated capability to pitch and sell CRO services to prospective and current clients.

• Current practical expertise in experimentation platforms, web analytics, behavioral research, and CRO reporting.

• Skilled in configuring, quality assuring, launching, and monitoring experiments using approved testing platforms and website tools.

• Ability to implement variations within tool capabilities and seek specialist support for custom development, integrations, or significant design efforts.

• Strong understanding of experiment design, sample requirements, statistics, and measurement limitations.

• Proven CRO experience in both ecommerce and lead generation contexts.

• Experience in measuring lead quality and downstream outcomes rather than merely form submissions.

• Excellent conversion copywriting, presentation, and client engagement management abilities.

• Strong commercial judgment in scoping, pricing, delivery effort, and profitability.

• Agency or consulting experience is preferred.

• Familiarity with Shopify and WordPress is advantageous.

• Working knowledge of Claude is a plus.

• Must be legally authorized to work in the United States.

• Should not require, or must disclose any future need for, employment visa sponsorship in the United States.

🏝️ Benefits

• Option to work remotely from an eligible state or at the Boston office.

• Generous paid vacation benefits that increase each year.

• 12 Company Holidays.

• Summer Fridays from Memorial Day through Labor Day.

• 401K plan with a 4% Safe Harbor employer match after one year of employment.

• Financial literacy services provided through the retirement provider.

• Complimentary life insurance coverage.

• Short-term disability coverage.

• Healthcare plans with 80% employer coverage for medical and dental premiums.

• 100% employer coverage for vision care.

• Flexible Spending Account (FSA) program option.

• Commuter benefits with pre-tax funds, providing savings of up to 40% per year.

• Personal budget allocated for continuing education, events, and conferences.