Senior CRM Manager – Conversion, Lifecycle

This is a fully remote position, open to applicants in Kenya, +6 more countries.

📋 Description

• Take ownership of Repeat Phones conversion growth and campaigns for reactivation and upgrades.

• Create and manage multi-channel campaigns utilizing SMS, WhatsApp, push notifications, and in-app messaging within CleverTap.

• Monitor funnel performance and pinpoint areas of drop-off.

• Conduct structured experiments across creative elements, audience segmentation, incentives, and timing strategies.

• Document successful strategies to develop reusable playbooks.

• Ensure high data quality and effective campaign tracking.

• Transition into Digital Lending, gain comprehensive knowledge of cash-loan growth from start to finish, and take on primary responsibilities.

• Shift to the Lifecycle pod full-time in the latter half of next year.

• Report to the Lifecycle CRM Lead after the transition to the Lifecycle team.

• Impact reactivation rates, upgrade conversions, unit economics, loan approval-to-disbursement rates, digital loan volumes, approval quality, campaign ROI, and payback periods.

⛳️ Requirements

• Over 5 years of experience in growth, performance, or lifecycle marketing.

• Preferably experience in fintech, telecommunications, or e-commerce sectors.

• Proven ownership of campaign or pod outcomes.

• Ability to evaluate pod performance and make informed growth decisions.

• Readiness for pod leadership roles.

• Proficient in CRM platforms such as CleverTap, Braze, or similar tools.

• Comfortable analyzing funnels and cohort data.

• Capacity to work across two pods and transition into a third as needed.

• Strong presence to foster trust with senior leaders across multiple pods.

🏝️ Benefits

• Access to professional development programs and coaching partnerships.

• Family-friendly policies to support work-life balance.

• Flexible working arrangements to accommodate diverse lifestyles.

• Comprehensive well-being support.

• Opportunities for career advancement.

• A variety of development programs to enhance skills.

• On-the-job training for continuous learning.