CRO Specialist

This is a fully remote position, open to applicants in New York.

📋 Description

• Take charge of conversion rate optimization for Shero’s Shopify client portfolio.

• Conduct audits of Shopify stores throughout the buying journey, focusing on product discovery, product pages, cart, and checkout processes.

• Utilize GA4, Shopify analytics, heatmaps, scroll maps, and session recordings to assess funnel performance.

• Detect friction points, drop-off areas, lost revenue opportunities, and quantify potential gains.

• Formulate testable hypotheses based on both quantitative and qualitative data.

• Utilize prioritization frameworks such as ICE or PIE for idea assessment.

• Convert findings into actionable recommendations for clients and internal teams.

• Collaborate with design and development to create high-level wireframes and annotated concepts.

• Manage a prioritized CRO roadmap for each client.

• Evaluate traffic and data quality to determine the feasibility of A/B testing.

• Set up, conduct quality assurance, and launch A/B and multivariate tests on various testing platforms.

• Establish primary, secondary, and guardrail metrics, along with sample size and test duration.

• Analyze results using statistical methods, document insights, and plan future tests.

• Coordinate with digital marketing specialists to align landing pages and offers with traffic sources.

• Identify tracking and measurement issues, collaborating with the Marketing Technology Engineer for resolutions.

• Present findings and test outcomes to clients and leadership, including occasional on-site client visits.

• Actively contribute in team meetings, sharing successes and insights across Shero teams.

• Seek opportunities to enhance CRO support and introduce CRO services to clients.

• Assist account and sales teams with recommendations and proposals.

• Aid in developing CRO processes and disseminating knowledge as the practice evolves.

⛳️ Requirements

• A minimum of five years of ecommerce experience, ideally at an agency, with at least three years dedicated to CRO.

• Depth of ecommerce experience is valued more than years specifically in CRO; candidates transitioning into CRO from design, marketing, or solutions roles are encouraged to apply.

• Familiarity with Shopify themes, apps, checkout processes, and analytics tools.

• Proficient in GA4, including funnel exploration, segments, events, and ecommerce reporting.

• Experience with heatmapping and session recording tools such as Hotjar, Microsoft Clarity, or Lucky Orange.

• Proven ability to set up and execute tests on multiple testing platforms.

• Documented success in conducting audits that led to tests, and tests that resulted in measurable revenue increases.

• Capability to create clear wireframes using Figma or a similar design tool.

• Strong grasp of test statistics: significance, sample size, and determining when to conclude a test.

• Excellent written and verbal communication skills for both technical and non-technical audiences.

• Comfortable using AI tools like Claude to enhance analysis, audits, and test documentation.

• Ability to work remotely while maintaining consistent overlap with US business hours.

• Experience with Google Tag Manager and setting up event tracking.

• Background in UX research, user testing, or utilizing survey tools.

• Proven experience with pricing, offer, and shipping threshold tests.

• Understanding of digital marketing channels and their impact on onsite conversion.

🏝️ Benefits

• Paid time off, sick days, flexible hours, and paid holidays, including options for floating or religious holidays.

• Medical and dental benefits available upon eligibility.

• Eligibility for a 401(k) plan after one year of employment, with an employer match of up to 3%.

• Remote-first work environment.

• Opportunities for professional growth and development.

• Diverse, meaningful work with a varied portfolio of clients.

• A collaborative and supportive team culture.