CRO and Analytics Analyst

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Develop and oversee daily performance reports for sales channels, integrating Web and App metrics while identifying bottlenecks, variances, opportunities, and suggested actions.

• Evaluate the entire funnel, from acquisition to conversion, analyzing channels, campaigns, webpages, products, and stages of the customer journey.

• Detect friction points, abandonment issues, and optimization chances by linking Media, CRM, Social, SEO, and other channel data with e-commerce outcomes.

• Transform analyses into actionable insights and recommendations for various teams to facilitate optimizations.

• Recognize and prioritize opportunities to enhance conversion, revenue, and customer experience, aligning insights with the Digital Products backlog.

• Assist in the prioritization and execution of the Digital Products backlog, tracking results post-implementation.

• Collaborate with UX teams to assess behavior and uncover opportunities using heatmaps, session recordings, surveys, and usability tests.

• Organize and monitor CRO initiatives, A/B tests, and experiments, evaluating results and consolidating learnings.

• Create dashboards and analyses to aid in decision-making processes.

• Continuously enhance measurement frameworks and performance metrics for both Web and App environments.

⛳️ Requirements

• Google Analytics certification (mandatory).

• Experience in CRO, Analytics, Growth, or Digital Products, ideally in e-commerce (Web and App).

• Proficient in analyzing performance, funnels, campaigns, behavior, and conversion rates.

• Familiarity with VTEX, Google Analytics, Qlik Sense, Data Studio/Looker Studio, or comparable tools.

• Understanding of A/B testing and experimentation methodologies.

• Capability to convert data into insights, actionable recommendations, and measurable business impact.

• Possess an analytical, strategic, curious, inquisitive, and results-driven mindset.

• This position is also accessible to individuals with disabilities.

🏝️ Benefits

• Workplace Exercise Program.

• Health Insurance.

• Dental Insurance.

• Wellhub (formerly Gympass).

• On-site Restaurant.

• Free Chartered Transportation.

• Childcare Assistance.

• Criando Laços Benefit (BRL 500 card provided upon the birth of a child).

• Funeral Assistance.

• Life Insurance.

• 50% Discount on Company Brands.

• Education Scholarship.

• Corporate University.

• Profit-Sharing Bonus (PPR).

• On-site Cafeteria.

• On-site Parking.

• Pharmacy Benefit (FarmaSESI – purchases with payroll deduction and free delivery at the company).

• Exclusive on-site stores for employees.

• Good Card Plus (purchases at various participating stores with payroll deduction).

• Partnerships with educational institutions, gyms, healthcare, beauty, and food providers.

• Payroll-Deducted Loan.

• On-site Banking Service Center (Itaú).

• Performance Reviews.

• Workplace Climate and Engagement Surveys.

• Internal Recruitment.

• Celebrar Program.

• Criando Laços Program.

• Diversos Program.