CRM Specialist

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Design, develop, enhance, and sustain customer communications and triggers utilizing Salesforce Marketing Cloud along with other essential MarTech tools.

• Create tailored customer journeys in Marketing Cloud by leveraging database management and data extensions.

• Refine Salesforce reports and automated processes to track and enhance key performance indicators (KPIs).

• Improve the email platform, focusing on inbox deliverability, data feeds, and mobile performance metrics.

• Act as the subject matter expert regarding email KPIs.

• Execute technical production and deployment tasks, including automated email campaign setup, scheduling, testing, data architecture, tagging, and deployment.

• Launch one-time, recurring, triggered, and dynamic content-driven campaigns within SFMC.

• Collaborate with the expanding Marketing team to advance Brightspeed’s fiber-optic internet and customer experience goals.

⛳️ Requirements

• A minimum of 2 years of experience in SFMC Development and Administration.

• Strong business insight.

• Exceptional written and verbal communication abilities.

• Proven capability to manage multiple projects through effective prioritization, planning, and task delegation.

• A history of delivering successful results.

• Ability to navigate both long-term strategic initiatives and short-term tactical demands in a dynamic, fast-paced environment.

• Extensive knowledge and experience with SFMC products.

• Marketing Cloud Certification is highly preferred.

• A Bachelor’s Degree in Business Administration, Marketing, or a related field is preferred.

🏝️ Benefits

• Competitive salary.

• Comprehensive medical, dental, vision, and life insurance coverage.

• Employee assistance program.

• 401K plan with company matching contributions.

• Optional benefits.

• Paid time off programs.

• Wellness support focused on physical, emotional, and financial well-being.

• Hybrid remote/office work arrangement available for candidates in the greater Charlotte area.

• Remote work options for candidates outside the Charlotte area.

• Technology that fosters team connectivity.

• Commitment to diversity, equity, and inclusion.

• Reasonable accommodation support for applicants with disabilities or veteran status.