CRM Specialist

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Design, develop, enhance, and maintain customer communications and triggers utilizing Salesforce Marketing Cloud and other essential MarTech platforms.

• Create tailored customer journeys within Marketing Cloud through effective database management and data extensions.

• Enhance Salesforce reports and automations to effectively track and refine KPIs.

• Improve the email platform, focusing on inbox deliverability, data integration, and mobile performance metrics.

• Act as the subject matter expert in optimizing email KPIs.

• Execute technical production and deployment tasks.

• Configure, schedule, test, tag, and launch automated email campaigns.

• Oversee data architecture and execute one-time, recurring, triggered, and content-driven campaigns within SFMC.

⛳️ Requirements

• A minimum of 2 years of experience in SFMC Development and Administration.

• Strong business insight and acumen.

• Exceptional written and verbal communication abilities.

• Capacity to handle multiple projects through effective prioritization, planning, and task delegation.

• Proven history of achieving results.

• Ability to function in both long-term strategic and short-term tactical contexts within a dynamic, fast-paced environment.

• Marketing Cloud Certification is highly desirable.

• Bachelor’s Degree in Business Administration, Marketing, or a related discipline is strongly preferred.

🏝️ Benefits

• Competitive salary.

• Comprehensive benefits package.

• Paid time off programs.

• Medical insurance coverage.

• Dental insurance coverage.

• Vision insurance coverage.

• Life insurance policy.

• Employee assistance program.

• 401K plan with company matching contributions.

• Voluntary benefits options.

• Flexible hybrid remote/office work setup for candidates in the greater Charlotte area.

• Reasonable remote working options for candidates outside the Charlotte area.

• Technology to keep the team connected.