CRM & Retention Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Take full responsibility for the CRM and retention strategy from start to finish.

• Create a roadmap and prioritize key factors that influence repeat purchase rates, customer retention, and Customer Lifetime Value.

• Enhance the campaign and communication strategy using Klaviyo.

• Oversee data-driven, segmented newsletters that are aligned with both customer and business objectives.

• Advance customer lifecycle communications, including welcome messages, post-purchase communications, cross-selling, upselling, replenishment, subscriptions, and winback campaigns.

• Establish scalable automations to replace manual, one-time solutions.

• Broaden the use of WhatsApp Marketing as a communication channel and assist in developing the necessary tools.

• Create new CRM channels.

• Collaborate with relevant stakeholders to enhance the subscription model.

• Boost subscription conversion rates, subscription duration, and retention from a CRM standpoint.

• Formulate data-driven hypotheses, prioritize experiments based on their potential impact, and scale successful strategies.

• Ensure seamless data flows between the shop, CRM, and messaging tools.

• Monitor performance using key performance indicators such as repeat purchase rate, churn, Customer Lifetime Value, and revenue per recipient.

• Utilize AI in daily operations to address challenges, improve efficiency, and enhance outcomes.

⛳️ Requirements

• Significant experience with Klaviyo.

• Advanced proficiency and confidence in using AI.

• Expertise in Shopify, along with a comprehensive understanding of order, customer, and event data.

• Capability to independently create and assess segments, flows, and tests in Klaviyo.

• Ability to leverage AI for analysis, segmentation, reporting, or custom workflows while showcasing measurable improvements.

• Several years of experience in CRM or retention marketing in the e-commerce/D2C sector.

• Proven track record of quantifiable results, such as increased revenue, improved retention, or enhanced flow performance.

• Ability to independently merge strategy with execution.

• Excellent proficiency in written and spoken German.

• Experience with WhatsApp Marketing, subscription models, or a background in food/FMCG is advantageous.

• A passion for nutrition and fitness is a plus.

🏝️ Benefits

• Permanent employment contract.

• 30 days of annual leave.

• Flexible working arrangements.

• Flat hierarchies with considerable decision-making autonomy.

• Opportunities for personal and professional development.

• Remote work options, with access to a modern coworking space in Oldenburg for on-site meetings and appointments.

• Employee discounts on products.

• Chance to take ownership of a key business area and contribute to the growth of a dynamic startup.

• Join an ambitious team with a clear mission and a strong product.

• Experience close collaboration in a productive, mutually respectful work environment with continuous peer learning and enjoyment at work.