CRM Operations Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as the team's authority on Braze for segmentation, personalization, and experimentation.

• Record CRM processes, naming conventions, and governance standards.

• Collaborate with Data Engineering and MarTech on troubleshooting, monitoring data pipelines, and validating integrations.

• Recognize and implement opportunities for workflow automation.

• Enhance personalization data pipelines, attributes, and events in conjunction with Lifecycle Marketing, Data Engineering, and Product teams.

• Oversee segmentation, dynamic content, and automation logic within Braze.

• Create reusable templates and modular components for campaigns.

• Keep a definitive record of active, upcoming, and paused campaigns and canvases.

• Assist the team in delivering high-priority tasks on time.

• Support the setup and quality assurance of intricate lifecycle campaigns and triggered Braze journeys.

• Perform rendering and link testing to meet creative, technical, and deliverability standards.

• Aid in dynamic content and data-driven configurations.

• Execute campaigns for the Ads team through email and IAMs.

⛳️ Requirements

• 4–6+ years of experience in CRM, Lifecycle Marketing, or Marketing Operations, preferably within consumer tech or subscription-based consumer products.

• Advanced expertise in Braze, encompassing Canvas orchestration, Connected Content, and Liquid logic for personalization.

• Proficient in HTML/CSS and basic JavaScript for the development and troubleshooting of complex emails and in-app messages.

• Familiarity with SQL or similar tools to validate data and support CRM operations.

• Strong understanding of CRM data structures, including events, attributes, subscription states, and segmentation.

• Embrace the latest AI tools in Braze and Claude to enhance work efficiency and effectiveness.

• Exceptional attention to detail, process adherence, and communication skills across functions.

🏝️ Benefits

• Healthcare benefits, including medical, dental, and vision coverage.

• Parental planning support along with paid maternity and paternity leave.

• Mental health benefits and dedicated days off for mental wellness.

• Annual performance bonuses.

• 401(k) plan with employer matching contributions.

• Responsible Time Off flexible time-off policy.

• Monthly wellness and technology allowances.

• Two volunteer days off per calendar year for full-time employees.

• Opportunities for in-person team connections and annual company gatherings.

• Mentorship program available.

• Assistance with fertility-related matters.

• Peer reward and recognition platform.

• Access to MyFitnessPal Premium.

• Virtual learning and development resources along with training opportunities.

• Retirement savings program featuring competitive employer matching.

• Commitment to an inclusive workplace and DEI initiatives.