Campaign Operations Manager – Temporary

This is a fully remote position, open to applicants in Arizona, +4 more states.

📋 Description

• Develop, set up, launch, and oversee customer campaigns using Instantly and SmartReach.

• Handle multiple customer campaigns concurrently, including sending accounts, inboxes, and sequences.

• Upload, map, validate, and conduct QA on prospect lists prior to campaign launches.

• Set up sending schedules, daily limits, inbox rotation, reply routing, sequences, and campaign configurations.

• Oversee campaigns aimed at reactivating existing customer relationships and engaging newly sourced prospects.

• Conduct pre-launch QA of audiences, messaging, sending accounts, exclusions, and settings.

• Maintain campaign calendars and ensure launches adhere to agreed timelines.

• Manage lookalike sending accounts and domains to protect customers' primary email domains.

• Coordinate and supervise inbox warm-up, sending ramp-up, and daily sending volumes.

• Track sender reputation, bounce rates, spam signals, unsubscribes, and deliverability metrics.

• Troubleshoot connection issues, reply routing, campaign configurations, and platform challenges.

• Collaborate with Microsoft 365 and Google Workspace sending environments.

• Detect deliverability issues early and take or suggest corrective measures.

• Prepare campaign audiences in collaboration with Data Science and Account Management teams.

• Validate contact files, pinpoint data-quality concerns, and manage contacts, exclusions, blacklists, and suppression lists.

• Assign contacts to the right loan originator, salesperson, territory, sending account, and campaign.

• Coordinate contact enrichment and data rectification; ensure data hygiene is maintained.

• Transform approved customer messaging into executable campaign sequences.

• QA AI-generated and personalized outreach, including personalization fields, variables, and prospect-specific content.

• Monitor ongoing campaigns daily and track sending, delivery, replies, responses, bounces, unsubscribes, and other relevant indicators.

• Identify unusual campaign behavior, escalate concerns, and pause or adjust campaigns as needed.

• Optimize sending volumes, sequencing, timing, and configurations based on performance analysis.

• Ensure customer replies are directed to the appropriate inbox or team member.

• Differentiate significant business responses from automated replies, out-of-office messages, unsubscribes, and other non-actionable responses.

• Provide Account Managers with updates on campaign status and performance metrics.

• Maintain reports on contacts uploaded, contacts reached, sending volumes, replies, significant responses, and agreed-upon KPIs.

• Highlight campaign risks, delays, dependencies, and obstacles.

• Document campaign setups, modifications, issues, and solutions.

• Assist in campaign performance reviews and identify areas for improvement.

• Collaborate with Account Management to ensure execution aligns with customer expectations and commitments.

⛳️ Requirements

• Practical experience in managing outbound email campaigns.

• Direct experience with Instantly and SmartReach is mandatory.

• Strong comprehension of email deliverability, domain reputation, inbox warm-up, sending limits, bounce management, and sender health.

• Experience in managing multiple sending accounts and inboxes.

• Proficiency in importing and managing large prospect/contact lists.

• Strong skills in Excel/CSV, including filtering, validation, deduplication, and field mapping.

• Ability to independently troubleshoot campaign-platform and email-account configuration challenges.

• Exceptional attention to detail and robust QA practices.

• Capability to manage multiple customers, campaigns, and deadlines concurrently.

• Strong written communication skills and sound judgment regarding outbound messaging.

• Nice to have: experience in financial services, commercial lending, commercial real estate, mortgage, banking, or B2B fintech.

• Nice to have: familiarity with Salesforce, HubSpot, or Microsoft Dynamics 365.

• Nice to have: experience with CRM-integrated outreach.

• Nice to have: experience with AI-generated or highly personalized outbound messaging.

• Nice to have: experience in a managed-service environment.

• Nice to have: understanding of contact enrichment, segmentation, suppression lists, and CRM data hygiene.

🏝️ Benefits

• A dynamic, collaborative startup culture with high visibility.

• Autonomy and flexibility within a flat corporate structure that allows your direct input to be recognized and implemented.

• An opportunity to significantly impact the growth of the company and its culture.

• Equity in a financial technology startup.

• Comprehensive health, dental, and vision coverage for employees and their families, along with a 401K plan.

• Eleven paid holidays and unlimited discretionary vacation days.

• Competitive salary and potential for bonuses.