CRM Manager – Contract

This is a fully remote position, open to applicants in California.

📋 Description

• Create segmentation and channel strategies for designated CRM campaigns.

• Establish messaging strategies in collaboration with cross-functional stakeholders.

• Enhance segmentation logic based on campaign results and customer lifecycle stages.

• Compose copy and develop creative briefs for graphic designers.

• Evaluate and provide feedback on creative deliverables in relation to brand, messaging, and strategic objectives.

• Oversee stakeholder approvals for copy, creative assets, and audience definitions.

• Build and initiate email and SMS campaigns as well as automated journeys directly in Iterable.

• Ensure execution quality, including rendering checks, personalization tokens, and accuracy of data feeds.

• Maintain a comprehensive campaign calendar.

• Monitor campaign performance and translate outcomes into actionable recommendations.

• Design and implement A/B tests, share outcomes, and incorporate findings into future campaigns.

• Collaborate with Analytics or Engineering to set up dashboards or data feeds into Iterable.

• Represent the Lifecycle team within a cross-functional environment.

⛳️ Requirements

• 5–7 years of experience in CRM or lifecycle marketing, preferably in a direct-to-consumer or subscription business, encompassing strategy, creative processes, and hands-on execution.

• Practical experience in building and launching campaigns in Iterable (strongly preferred) or a similar ESP like Klaviyo or Braze, including segmentation, templates, and quality assurance.

• Experience in writing creative briefs and copy, as well as providing structured, constructive feedback to designers.

• Ability to analyze campaign performance metrics (open rates, CTR, conversion rates, revenue per send) and leverage insights for future campaigns.

• Understanding of A/B testing methodologies for messaging, creative assets, and sending strategies.

• A bachelor's degree is preferred but not mandatory; relevant hands-on CRM/lifecycle experience will be considered in lieu of a degree.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Generous paid time off and flexible working arrangements.

• Opportunities for professional development and career advancement.

• Inclusive company culture with team-building activities and events.