CRM Manager

This is a fully remote position, open to applicants in India.

📋 Description

• Enhance, promote, and optimize the current communications program by increasing personalization, segmentation, and automation.

• Oversee the planning and execution of CRM strategies for Tide credit products in line with business goals and growth objectives.

• Evaluate campaigns and provide trend analysis and recommendations to key stakeholders.

• Define, create, and manage segments effectively.

• Develop and maintain reporting dashboards to monitor CRM performance.

• Implement targeted strategies to enhance campaign performance and maximize member product adoption and lifetime value.

• Create and execute a test-and-learn plan, including A/B tests and optimization strategies.

• Collaborate with Product, Content, BI, and Marketing teams.

• Drive and execute cross-functional initiatives to improve the member experience and expand Tide credit.

• Work within a diverse team of CRM professionals, Product Marketers, and Product Managers.

⛳️ Requirements

• A minimum of 3 years of experience in end-to-end CRM/retention marketing management across various sub-products and business units.

• Proven track record in developing and implementing CRM programs that achieve targeted results.

• Practical experience with CRM platforms like Salesforce and Adobe Campaign.

• Basic understanding of HTML and SQL.

• Experience in managing campaign data from various sources using BI tools such as Looker and Quantum Metrics.

• Proven ability to convert campaign data into strategic insights.

• Experience with A/B and MVT testing, segmentation, and targeting.

• Strong communication and reporting capabilities.

• Ability to collaborate effectively with both technical and non-technical stakeholders.

• Exceptional spoken and written English skills.

• Proactive, results-oriented, and focused on delivery.

• Capability to manage multiple projects and adapt to evolving priorities.

• Experience in Financial Services, start-ups, credit/lending, or technology is a plus but not mandatory.

• Excellent organizational skills and meticulous attention to detail.

• Familiarity with Salesforce Marketing Cloud, Jira, Looker, and Litmus, with a willingness to learn.

🏝️ Benefits

• Flexible working arrangements and support for a healthy work-life balance.

• Opportunity to work remotely from home or anywhere within the designated region.

• Ability to work from another country for up to 90 days each year.

• Competitive salary package.

• Generous annual leave in addition to public holidays.

• Paid maternity, paternity, and adoption leave.

• Extended unpaid and paid leave options available after reaching milestone years with Tide.

• Private family health insurance with additional OPD coverage and top-up options.

• Comprehensive accidental and life insurance coverage.

• Access to therapy sessions, courses, meditations, and workshops.

• Paid days off each year for volunteering or personal development.

• Annual budget for books, courses, coaching, and more.

• Option to work abroad for up to 90 days each year.

• Assistance with setting up your home office.

• Retain your old laptop and receive a new one when it requires replacement.

• Office perks including snacks, coffee, tea, and lunch.