CRM Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the Sportsbook CRM team and report directly to the Head of CRM.

• Develop and execute a comprehensive CRM strategy aimed at enhancing customer engagement, loyalty, and lifetime value.

• Ensure alignment of CRM initiatives with overall business objectives and marketing strategies.

• Provide mentorship, support, and opportunities for professional growth to the CRM team.

• Cultivate a collaborative and results-oriented team atmosphere.

• Create and maintain an extensive promotional calendar.

• Supervise the planning, execution, and optimization of multi-channel CRM campaigns across email, SMS, and push notifications.

• Guarantee that campaigns are data-driven, personalized, and tailored to customer segments.

• Conduct quality assurance and A/B testing for CRM initiatives.

• Analyze customer behaviors, preferences, and trends.

• Refine CRM strategies and enhance campaign effectiveness using customer insights.

• Report on CRM performance and provide actionable recommendations to senior management.

• Create and maintain detailed customer journey maps.

• Implement automated workflows and engagement cycles for player segments.

• Drive continuous engagement and retention while minimizing churn.

• Identify and optimize key touchpoints throughout the customer lifecycle.

• Collaborate with marketing, product development, and customer service teams.

• Communicate CRM activities, strategies, performance, and insights to senior management and stakeholders.

• Accommodate business needs through flexible working hours, occasional weekend coverage, and urgent out-of-hours matters.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.

• A Master’s degree is considered an advantage.

• Minimum of 3–5 years of experience in a CRM role.

• At least 2 years of experience in a managerial capacity.

• Preferable experience within the iGaming sector.

• Demonstrated success in developing and executing effective CRM strategies.

• Strong analytical skills with the capability to interpret data and generate actionable insights.

• Familiarity with email marketing platforms and marketing automation tools.

• Experience with Optimove is preferred.

• Excellent leadership and team management abilities.

• Strong communication and interpersonal skills.

• Strategic thinking and adept problem-solving skills.

• Ability to work both independently and collaboratively in a fast-paced environment.

• Comfort with shifting priorities and plans.

• Proficiency in an English-speaking work environment.

• In-depth knowledge of the online casino and iGaming industry is desirable.

• Experience with advanced segmentation and personalization techniques is beneficial.

• Understanding of regulatory requirements related to customer data and marketing communications is advantageous.

• Flexibility in working hours, including occasional weekend coverage and readiness for urgent matters beyond standard business hours.

🏝️ Benefits

• Opportunity to join a rapidly growing, innovative company.

• Dynamic, collaborative environment that values speed, clarity, and decisiveness.

• Ownership of a key role with a significant impact on the business.

• Collaborate with highly motivated and talented professionals.

• Professional development opportunities through team leadership responsibilities.

• Fully remote work arrangement.