CRM Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop, implement, and initiate CRM campaigns, bonuses, and promotional strategies.

• Create player segments and tailored communications for various lifecycle phases.

• Evaluate campaign outcomes, verify data integrity, and translate insights into enhancements for upcoming initiatives.

• Utilize Excel and Tableau for segmentation, reporting, and CRM analysis.

• Conduct testing, optimization, and automation of CRM communication pathways.

• Engage in campaign planning, budget allocation, and prioritization processes.

• Assess campaign content and assign tasks to the content team.

• Oversee multiple simultaneous launches and ad hoc requests in a fast-paced setting.

⛳️ Requirements

• A minimum of 2 years of direct CRM experience, ideally within the iGaming sector.

• Comprehensive understanding of bonus mechanics, segmentation, lifecycle communication, and customer retention.

• Strong analytical abilities and comfort working with extensive datasets.

• Proficient in Excel.

• Familiarity with Tableau is advantageous.

• Experience with CRM platforms and campaign execution.

• Capability to grasp both the execution of CRM activities and the underlying business logic.

• Excellent attention to detail with the ability to juggle multiple priorities.

• Intermediate proficiency in English.

• An analytical and data-centered approach.

• High degree of ownership and self-sufficiency.

• Competence in managing substantial volumes of information.

• A proactive mindset and flexibility in a dynamic work environment.

🏝️ Benefits

• Children Allowance

• Mental Health Support

• Sport Activities

• Language Courses

• Automotive Services

• Veterinary Services

• Home Office Setup Assistance

• Dental Services

• Books and Stationery

• Training Compensation

• Massage