CRM Manager

This is a fully remote position, open to applicants in Europe.

📋 Description

• Formulate and implement CRM strategies tailored for casino and sports betting brands, overseeing the entire customer lifecycle.

• Spearhead the planning and analysis of promotional campaigns focused on acquiring, activating, retaining, and reactivating players.

• Create and uphold advanced customer segmentation strategies utilizing behavioral and transactional data.

• Design, implement, and assess A/B and multivariate tests to enhance CRM effectiveness.

• Manage the execution of multichannel campaigns across email, SMS, push notifications, and automated calls.

• Work collaboratively with design, content, and product teams to produce high-quality, on-brand promotional materials.

• Develop and enhance automated player journeys and customer retention funnels.

• Organize monthly promotional calendars that incorporate gamification mechanics and bonus campaigns.

• Monitor and evaluate key CRM KPIs on a daily, weekly, and monthly basis.

• Enhance customer engagement and communication metrics through data-driven insights.

⛳️ Requirements

• Minimum of 3 years of CRM experience within the casino and sports betting sector.

• Demonstrated proficiency in developing segmentation strategies and personalized communications.

• Practical experience with email, SMS, push notifications, and other CRM channels.

• Deep understanding of bonus mechanics, player journey funnels, and engagement strategies.

• Exceptional analytical skills; capability to derive actionable insights from extensive data sets.

• Familiarity with various CRM platforms.

• Upper-intermediate or higher proficiency in English, both written and spoken.

• Strong attention to detail and organizational abilities.

• Creative and strategic thinker with the capacity to identify and resolve challenges.

• Effective communication and collaboration skills.

• Proactive demeanor and ownership mentality to independently manage and enhance campaign performance.

🏝️ Benefits

• Focus on Health & Wellness.

• Comprehensive Global Medical Coverage.

• Opportunities for Growth.

• Benefits Programs including compensation for gym, dental, psychological services, etc.

• Rewards based on Performance.

• A Dynamic Work Environment.