CRM & Lifecycle Marketing Lead

This is a fully remote position, open to applicants in Cyprus.

📋 Description

• Create and implement lifecycle communication programs that encompass registration, activation, engagement, retention, churn prevention, reactivation, and premium client treatment.

• Assess customer behavior to pinpoint drop-off points, educational requirements, reassurance needs, and opportunities for products or communications.

• Develop communication pathways tailored to audience segments, behavioral triggers, client activities, product usage, and business objectives.

• Specify messages, communication channels, timing, and calls-to-action for different client segments and stages in the lifecycle.

• Manage cross-channel CRM communications across email, push notifications, in-app messaging, website/platform interactions, chat, WhatsApp/messengers, and pertinent sales or support interactions.

• Produce client-facing copy and content for lifecycle campaigns, onboarding processes, retention strategies, reactivation initiatives, and educational sequences.

• Establish messaging frameworks, talk tracks, macros, and communication guidelines for sales and customer support teams.

• Collaborate with product, BI, engineering, sales, support, compliance, and regional teams.

• Determine CRM data and segmentation requirements, behavioral signals, triggers, and client attributes.

• Conduct ongoing testing and optimization of lifecycle campaigns.

• Track and report on CRM flow and campaign performance, identifying areas for improvement, scaling, or discontinuation.

• Maintain a consistent tone of voice in client communications and tailor messaging for specific regions and client segments.

• Ensure that client-facing communications comply with relevant legal and compliance standards.

⛳️ Requirements

• A minimum of 5 years of experience in CRM, lifecycle marketing, retention marketing, customer engagement, or a related field.

• At least 2 years of experience in the fintech sector.

• Demonstrated experience in designing lifecycle programs from inception to completion.

• Strong understanding of customer lifecycle mechanics, including onboarding, activation, engagement, retention, churn prevention, and reactivation.

• Ability to recognize behavioral barriers, lifecycle gaps, and engagement opportunities, translating these insights into actionable CRM journeys.

• Possess strong business acumen and customer-oriented thinking.

• Hands-on experience with segmentation, behavioral triggers, journey logic, A/B testing, and CRM performance evaluation.

• Familiarity with CRM or marketing automation platforms such as Braze, Iterable, Customer.io, Optimove, CleverTap, OneSignal, ZohoCRM, Solitics, or similar.

• Understanding of cross-channel CRM dynamics involving email, push notifications, in-app messaging, chat, messengers, and sales/support communications.

• Exceptional written English skills and strong copywriting capabilities.

• Ability to independently craft clear, engaging, and compliant client-facing communications.

• Comfortable working with behavioral, product, and CRM data.

• Self-sufficient, able to organize work effectively, and take ownership of results in a service agreement model.

🏝️ Benefits

• Services offered under a service agreement.

• Opportunity to collaborate with a global team of engineers, data scientists, marketers, and financial professionals.

• Engage with modern software solutions within the FinTech industry.