CRM Gamification Manager

This is a fully remote position, open to applicants in Latin America.

📋 Description

• Create and oversee user loyalty initiatives;

• Conceive and implement gamification strategies, including lootbox maps, minigames, and scratch cards featuring online and offline rewards;

• Oversee CRM bonus initiatives and user communications;

• Track campaign performance on a daily basis and enhance results continuously;

• Examine user behaviors and critical product metrics to uncover insights and opportunities;

• Segment user groups and develop engagement pathways throughout the user experience;

• Work collaboratively with Product, CRM, Marketing, Design, Content, Sponsorship, and Brand teams.

⛳️ Requirements

• Minimum of 2 years of experience as a CRM, Retention, or Gamification Manager in the online gambling sector;

• Practical experience with CRM systems (Smartico or a similar platform is essential);

• Strong comprehension of user acquisition, engagement, retention, and loyalty in B2C products;

• Familiarity with user segmentation and basic HTML skills;

• Experience utilizing analytics tools and bonus structures (such as free spins, cashback, and deposit bonuses);

• Proven ability to work with cross-functional teams;

• Proficient in English at an Upper-Intermediate level or above (Spanish is an advantage).

🏝️ Benefits

• Emphasis on Health & Wellness

• Comprehensive Global Medical Coverage

• Opportunities for Professional Growth

• Benefits Programs (reimbursement for gym, dental, psychological services, etc.)

• Rewards Based on Performance

• Vibrant Work Environment