CRM Executive – FTC

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Contribute to the execution of a CRM strategy and roadmap that aligns with Hertility's growth objectives.

• Facilitate customer activation, retention, and enhancement of lifetime value.

• Support ongoing campaigns and CRM initiatives for Brand, B2B, Customer Service, and Product teams.

• Cultivate proficiency in Braze CRM technology, utilizing new features and updates effectively.

• Implement comprehensive multi-channel CRM journeys that encompass upsell, cross-sell, re-engagement, and loyalty flows.

• Strategize and execute CRM journeys for product launches and feature rollouts.

• Perform A/B and multivariate testing across creative elements, messaging, timing, and frequency.

• Analyze data to enhance conversion rates and retention performance.

• Provide reports on performance metrics and insights.

• Refine customer segmentation using research findings, feedback, and engagement metrics.

• Oversee and enhance CRM key performance indicators (KPIs).

• Manage daily B2B CRM operations and uncover opportunities for optimization.

• Maintain and enhance the Braze data infrastructure and corresponding documentation.

• Ensure all CRM activities adhere to data protection regulations.

⛳️ Requirements

• Practical experience with Braze CRM.

• Comprehensive experience in end-to-end campaign production.

• Proven experience in conducting experiments, creating automations, and managing CRM operations.

• Junior to mid-level experience in the field.

• Exceptional attention to detail.

• Familiarity with A/B and multivariate testing methodologies.

• Skills in data analysis and optimizing CRM KPIs.

• Experience in developing segmentation strategies.

• Knowledge of maintaining Braze data infrastructure, including custom attributes, custom events, and API-triggered campaigns.

• Understanding of data protection laws, consent management, subscription state logic, and the handling of sensitive health information.

• A strong passion for women's health.

🏝️ Benefits

• Paid training and onboarding on Hertility platforms and operational methodologies.

• Adjustments during the interview process and accessibility support available.

• An equal opportunity workplace promoting diversity and inclusivity.

• Fully remote work arrangement.