CRM Associate

This is a fully remote position, open to applicants in Colorado.

📋 Description

• Assist in the development of Commercial CRM campaigns utilizing XtremePush and Movable Ink, encompassing email, push notifications, and in-app messaging.

• Oversee the complete campaign setup process, which includes audience selection, asset approval, dynamic content, personalization, scheduling, and deployment.

• Conduct quality assurance on campaigns across various devices, verifying links, offers, segmentation, and personalization.

• Monitor live sends and address or escalate any deployment issues as necessary.

• Manage creative requests, briefs, timelines, delivery schedules, status tracking, and alignment with stakeholders.

• Provide constructive feedback and secure necessary approvals for creative assets.

• Ensure that customer communications obtain legal and compliance approvals prior to deployment.

• Keep approval documentation updated and review workflows accordingly.

• Collaborate with Promo Ops on customer service inquiries related to CRM campaigns and promotions.

• Investigate issues reported by customers, identify the root causes, and drive effective resolutions.

• Contribute to process enhancements by addressing recurring issues.

• Maintain campaign calendars, trackers, and operational documentation.

• Optimize workflows, create templates for recurring campaigns, and enhance speed to market.

• Utilize AI tools and automation to enhance efficiency in builds, quality assurance, and reporting.

• Report directly to the Senior Manager of Commercial CRM.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Communications, or a related discipline, or equivalent professional experience.

• A minimum of 1 year of experience in CRM, marketing operations, or executing campaigns across email, push, and/or in-app channels.

• Preferably, hands-on experience with CRM platforms such as XtremePush or Braze, and expertise with personalization tools like Movable Ink.

• Exceptional attention to detail coupled with a robust quality assurance mindset.

• Strong organizational and project management capabilities.

• Ability to effectively coordinate with Creative, Legal, Promo Ops, and Customer Service teams.

• A calm and solutions-focused approach to troubleshooting in a dynamic, live environment.

• A strong preference for individuals with a passion for sports, betting, and gaming products.

• An inquisitive nature towards AI tools and willingness to experiment with LLMs or automation.

• Interest in or prior exposure to SQL, with a desire to learn more about it.

• Availability for work from Monday to Friday, with occasional after-hours and weekend commitments expected.

🏝️ Benefits

• Competitive base salary and bonus compensation.

• Comprehensive full-time employment benefits.

• Opportunity for an in-person cultural immersion event, "Launching into Better: LIVE," in New York City.

• Additional benefits information can be found at https://benefitsatfanatics.com/.