CRM Analyst

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Develop and implement comprehensive multichannel CRM strategies that align with organizational goals, defining hypotheses, segmentation criteria, and tests for ongoing optimization.

• Create communication briefs for campaigns and customer journeys, ensuring they are consistent with the overall strategy and in sync with the Creative and Content teams.

• Construct logic-driven segments that consider value, behavior, and lifecycle stages.

• Execute automated campaigns and customer journeys within the CRM platform, ensuring correct configuration and integration with other systems.

• Track and evaluate campaign outcomes, offering recommendations to enhance content, strategy, and overall effectiveness.

• Ensure timely completion of all phases related to assigned initiatives and projects, in alignment with business objectives.

• Gather insights and lessons learned into organized reports, keeping historical records to aid in strategy formulation and continuous improvement of processes.

• Collaborate with teams from Marketing, Product, and Sales.

⛳️ Requirements

• Completed Bachelor's degree.

• Prior experience in CRM, encompassing both strategic and operational roles.

• Familiarity with CRM platforms.

• Proficient in Excel at an intermediate level.

• Experience in A/B testing, including hypothesis formulation, variant development, and analysis of results.

• Knowledge of CRM metrics, such as open rate, CTR, CTOR, and conversion rate.

🏝️ Benefits

• Health insurance (Unimed).

• Dental insurance (Bradesco Dental).

• Pharmacy benefit.

• Zenklub: emotional support and sessions with specialists.

• Life insurance.

• Gympass (Wellhub).

• Profit-sharing and results-based bonus (PLR).

• Meal and food allowance.

• Home office allowance.

• Birthday month day off.

• Baby gift basket for new mothers and fathers.

• School kit for employees' school-age children.

• Christmas gift card.

• 50% discount on CA Clear Aligner aligners.

• 20% discount on purchases from our Utilidades Clínicas e-commerce store.

• Access to a corporate education platform.

• A welcoming environment that fosters strong collaboration, positive energy, and genuine opportunities for growth.