CRM Account Manager – E-Commerce

This is a fully remote position, open to applicants in Germany.

📋 Description

• Create and autonomously oversee retention strategies for a variety of D2C e-commerce brands.

• Provide clients with insights on email performance, segmentation, and retention strategies.

• Develop email flows, campaigns, and automations utilizing Klaviyo.

• Strategically apply AI tools to enhance output quality and efficiency.

• Analyze purchasing patterns by cohort and leverage sequences for effective segmentation.

• Assess and implement additional retention channels, including WhatsApp, SMS, and loyalty programs.

• Lead and strategically advance the retention function.

• Establish and refine structures and processes.

• Offer functional leadership to a small retention team.

• Engage directly in client accounts, overseeing everything from strategy to finalized flows.

• Collaborate with a team of over 25 performance marketing and e-commerce specialists.

⛳️ Requirements

• Minimum of two years of experience in D2C e-commerce focusing on email marketing or CRM.

• Experience with Klaviyo is preferred.

• Proven ability to analyze data for the optimization of campaigns and automations.

• Hands-on experience in reviewing and briefing email copy.

• Track record of coordinating with clients and internal teams effectively.

• Experience in building a function from scratch in the absence of established structures.

• Active utilization of AI tools with well-defined workflows.

• Ideally, familiarity with WhatsApp marketing, subscription models, or loyalty programs.

• Basic German language skills will be evaluated during the application process.

🏝️ Benefits

• 30 days of vacation.

• Team events and workations held twice a year at various locations.

• Weekly team recaps and coffee chats.

• Company pension plan.

• Company bike program.

• Corporate fitness through Wellpass.

• €50 monthly tax-free benefit offered as a voucher of your choice.

• A laptop of your preference.

• High-quality home office equipment.

• Budget for professional development.

• Access to internal and external resources and mentors.

• Full access to the internal AI stack.

• 100% remote work.