Credit Card Strategy & Implementation Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Develop and support marketing strategies for the launch of new credit card products, refreshed offerings, and ongoing customer engagement initiatives.

• Create go-to-market strategies and campaign plans aimed at enhancing product adoption, customer engagement, loyalty, and desired cardmember behaviors.

• Convert marketing strategies into execution plans, outlining business requirements, timelines, milestones, and deliverables.

• Manage multiple campaigns and initiatives concurrently.

• Lead the comprehensive execution of multi-channel digital and print marketing campaigns.

• Assist in agency briefings and the creative development process.

• Oversee the development, review, approval, and implementation of marketing creatives.

• Implement marketing capabilities such as personalization and integration of customer journeys across channels.

• Supervise campaign testing and user acceptance testing prior to launch.

• Facilitate cross-functional collaboration among Product, Marketing, Operations, agencies, analytics, digital, mobile, and email teams.

• Work with Legal and Compliance to secure necessary approvals.

• Communicate updates regarding campaign status, requirements, risks, issues, and dependencies.

• Establish tracking and measurement plans for campaigns.

• Assess campaign results and identify opportunities for optimization.

• Collaborate with analytics teams to generate performance reports and recommendations.

• Maintain comprehensive documentation related to campaigns, including requirements, timelines, approvals, records, and controls throughout their lifecycle.

⛳️ Requirements

• 5–10 years of experience in direct marketing, digital marketing, campaign strategy, or marketing implementation.

• Demonstrated experience in developing and executing marketing campaigns, preferably in a multi-channel setting.

• Background in marketing project or program management, including accountability for timelines, deliverables, stakeholder coordination, and execution.

• Capability to convert marketing strategies and business objectives into actionable business requirements and implementation plans.

• Strong understanding of the complete marketing campaign lifecycle.

• Highly skilled in Microsoft Excel and PowerPoint.

• Exceptional written and verbal communication abilities.

• Strong organizational and prioritization skills.

• Bachelor's degree is required.

• Must be eligible to work on Blend’s W2 without sponsorship.

• Experience in financial services, banking, or credit card marketing.

• Previous agency-side marketing experience.

• Experience in developing business requirements documents (BRDs) or translating business needs into functional requirements.

• Familiarity with Salesforce Marketing Cloud, PEGA, or comparable platforms.

• Experience with digital, mobile, email, and post-login marketing channels.

• Background in customer segmentation, audience targeting, personalization, and optimization of customer journeys.

• Experience in coordinating UAT, campaign approvals, and marketing compliance processes.

🏝️ Benefits

• Health insurance.

• Vision insurance.

• Dental insurance.

• 401K plan.

• Life insurance.

• Pretax commuter benefits.

• PTO.

• Spending accounts.

• Disability coverage.

• Employee Assistance Programs (EAPs).

• Supportive team environment.