Creative Strategist, Paid Social – Video

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the creative thesis for a key account and adjust it based on performance metrics.

• Create short-form video scripts, variations of hooks, on-screen text, voiceover guidance, and primary messaging.

• Develop numerous unique scripted concepts on a monthly basis.

• Establish creative strategies and a testing roadmap aligned with audience insights, objections, occasions, and funnel stages.

• Define the testing sequence, reading window, and success criteria prior to the launch of tests.

• Evaluate hook rates, hold rates, thumbstop metrics, frequency and fatigue trends, and cost per result by concept and format in Ads Manager.

• Provide clear briefs and direction to editors, UGC creators, motion designers, and the creative director.

• Ensure the usability of delivered creative and enhance the production feedback loop.

• Oversee the creator and UGC pipeline, including casting, briefing, and transforming footage into paid-ready versions.

• Methodically extend successful concepts through new hooks, formats, lengths, and audience perspectives.

• Present creative insights, test outcomes, and the upcoming roadmap to marketing directors and company executives.

• Collaborate closely with the Creative Director, Head of Organic Social, paid media strategists, and lifecycle teams.

• Report directly to the Chief Strategy Officer.

• Engage in a working-session assessment to produce a creative thesis, three testable angles with written hooks, and a reading plan.

⛳️ Requirements

• 4+ years of experience in paid social creative, with significant time spent in an agency or in-house team focused on Meta as a primary revenue channel.

• Experience managing accounts where creative output was a limiting factor.

• Proficiency in writing scripts, hooks, on-screen text, voiceover direction, and primary messaging.

• Strong fluency in Meta Ads Manager reporting at the creative level, including breakdowns of ads and assets, video engagement metrics, frequency and fatigue analysis, and clear test structuring.

• Proven expertise in short-form video across platforms like Reels, Stories, and TikTok, including understanding the craft differences among them.

• Experience directing UGC creators in volume, from briefing stages to producing paid-ready edits.

• A portfolio showcasing ads that have been aired and their performance metrics, along with an honest evaluation of unsuccessful attempts.

• Strong client-facing communication skills with senior stakeholders, including directors, CMOs, and founders.

• Experience working remotely with exceptional written communication skills.

• Capability to utilize Claude Code and Cursor to extract platform data via API, compile creative performance reports, and conduct analyses; engineering skills are not required.

• Informed opinions on generative video, image, and voice tools and their appropriate applications.

• Desired qualifications include experience with local, multi-location, or venue-based businesses.

• Additional desired experience includes working in experiential, entertainment, hospitality, events, or family/group activities.

• Preferable experience in hands-on generative video and image production for paid social at scale.

• Nice to have: knowledge of Google Demand Gen and YouTube creative strategies.

• Nice to have: fluency in lifecycle and email creative.

• Nice to have: experience with booking or reservation platforms like Roller, Peek, or Resy.

• Excellent written communication skills.

🏝️ Benefits

• Fully remote work setup.

• Flexible, asynchronous work environment that is extensively documented.

• Part-time contract with a monthly hours limit established at the time of the offer.