Creative Strategist – Paid Ads

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Oversee the creative strategy and testing for 3–5 eCommerce brands across platforms such as Meta, TikTok, and other paid social networks.

• Create data-driven creative hypotheses, design structured tests, and adapt swiftly to amplify successful strategies.

• Compose clear and actionable creative briefs for creators, editors, and designers, offering precise guidance from the initial hook to the call to action.

• Analyze ad performance and creative metrics to uncover successful angles, patterns, and opportunities for the next phase.

• Collaborate with Account Managers to align creative insights with campaign KPIs and client reporting.

• Uphold a high standard of creativity while ensuring a consistent weekly output.

• Ensure production progresses swiftly without compromising clarity or quality.

• Transform insights into engaging ad concepts that drive conversions and assist brands in scaling through structured experimentation and high-quality content.

• Work closely with creators, editors, designers, and account managers across Meta, TikTok, and other paid social channels.

⛳️ Requirements

• 1–3 years of experience in developing, optimizing, or directing paid social creative, preferably in the eCommerce sector.

• Demonstrated success in creating content that yields measurable results (CTR, CVR, CPA, ROAS, etc.).

• A strong portfolio showcasing paid social creatives, particularly UGC-style advertisements for platforms like TikTok and Meta.

• Solid understanding of paid social creative fundamentals: copywriting, hooks, framing, pacing, structure, and storytelling.

• Comfortable collaborating with UGC creators, editors, and designers, and providing clear feedback.

• An analytical mindset capable of converting performance data into actionable creative next steps.

• Exceptional communication, organizational, and time-management abilities.

• Experience in running or assisting with creative testing frameworks (a plus).

• Background in agency settings or multi-brand environments (a plus).

• Familiarity with eCommerce customer psychology and funnel strategies (a plus).

• Comfort in presenting creative insights to both internal teams and clients (a plus).

• Resume and portfolio showcasing top paid social creatives; UGC-style ads are highly encouraged.

• Candidates must be located in the U.S. or Canada.

🏝️ Benefits

• Competitive compensation based on experience.

• Fully remote team with an asynchronous-friendly workflow.

• Direct influence on the growth of exciting eCommerce brands.

• $500 quarterly education stipend for courses, workshops, or coaching.

• High levels of ownership, rapid growth, and a team that prioritizes smart experiments and clear communication.