Creative Strategist, Google Ads

This is a fully remote position, open to applicants in Germany.

📋 Description

• Create innovative strategies to enhance the growth of D2C brands on YouTube and Demand Generation.

• Formulate data-driven insights, engaging hooks, and comprehensive testing roadmaps for both national and international D2C brands.

• Conceptualize and oversee the creative strategy for in-house productions, guiding the project from the initial concept to the production narrative.

• Evaluate hook rates, hold rates, CTR, and ROAS for each asset.

• Amplify successful creatives and phase out underperformers to foster ongoing creative evolution.

• Translate strategy into well-defined briefs, acting as a bridge between the Performance and Creative teams.

• Lead client discussions, articulate insights clearly, and provide counsel to international D2C brands.

• Leverage AI-enhanced creative analysis, angle research, and tailored AI agents.

⛳️ Requirements

• Several years of experience as a Creative Strategist.

• Proven track record of independently developing creative strategies, preferably in a performance marketing or D2C setting.

• Ability to analyze data to understand why a creative succeeds or fails.

• Proactive and self-driven mindset with effective prioritization and ownership.

• Capacity to handle multiple projects at once.

• Understanding of D2C brand dynamics and e-commerce principles.

• Strong communication skills and experience in leading client conversations.

• Enjoy collaborating as part of a team and working on briefs as equals.

• Excellent proficiency in both written and spoken German and English.

• Nice to have: Experience with Google Ads.

• Nice to have: Background in media buying, copywriting, or design.

• Nice to have: Comfortable using AI tools in a creative setting.

🏝️ Benefits

• 100% remote work environment.

• Opportunity to collaborate with international D2C brands and a distinguished team of over 35 professionals.

• Access to cutting-edge tools, including AI-powered creative analysis, angle research, and customized AI agents.

• Professional growth and daily learning through collaboration with experienced colleagues.