Creative Strategist, Direct Response Copywriter

This is a fully remote position, open to applicants in United States.

📋 Description

• Create hooks, scripts, VSLs, advertorials, PDP copy, and other assets focused on conversion for Meta campaigns.

• Generate 15–25+ ad scripts weekly.

• Analyze live performance data to identify successful concepts and develop new iterations, angles, hooks, and formats.

• Conduct weekly competitor research and maintain a swipe-file across the DACH and US markets.

• Transform research and customer insights into concepts geared towards performance.

• Utilize Rule1, Triple Whale, and Meta Ads Manager for performance analysis.

• Review spend, ROAS, hook-level performance, fatigue, and creative trends.

• Determine winning creatives and understand the reasons behind their success.

• Detect signs of ad fatigue and create new iterations before performance declines.

• Convert media-buying data into subsequent creative rounds.

• Collaborate closely with the Head of Growth.

• Produce execution-ready briefs for the video editing team.

• Evaluate creative quality and provide direct feedback.

• Ensure editors have a steady stream of briefs.

• Oversee iteration cycles from initial concept to launch-ready assets.

• Ensure that successful ideas are quickly transformed into new iterations.

• Leverage AI, particularly Claude, for research, hook ideation, angle development, copy iteration, competitive analysis, and creative variation.

• Strategize across the entire funnel: Ad → Quiz → Offer Page → Checkout → Email.

• Maintain message alignment, offer positioning, quiz funnels, post-purchase messaging, email flows, backend monetization, and full-funnel creative consistency.

• Adapt successful DACH concepts for the US market.

• Construct English-language angles and hooks.

• Investigate the US menopause and women’s health market.

• Create the first successful concepts for the US market.

• Assist in establishing the creative testing system for the Q1 2027 US launch.

• Work asynchronously, provide regular reports, and make performance-driven decisions with minimal oversight.

⛳️ Requirements

• At least 2 years of experience in Direct Response copywriting or performance creative in DTC e-commerce.

• Strong English Direct Response copywriting skills, specifically for the US launch.

• A proven record with Meta performance creatives.

• Experience with at least €100k in cumulative Meta ad spend on personally written or developed creatives, featuring validated winners.

• Capability to demonstrate accomplishments through screenshots, ad links, references, or similar documentation.

• Background in working with a brand generating at least 7 figures in annual revenue, preferably 8 figures.

• Practical understanding of Meta Ads performance metrics.

• Ability to interpret creative performance data and generate new concepts based on it.

• High output capability: producing 15–25+ scripts weekly without compromising quality.

• Familiarity with AI-based workflows, ideally with significant experience using Claude.

• Experience in managing or briefing video editors.

• Ability to provide clear briefs that editors can act on without excessive revisions.

• Highly self-directed, organized, and able to work independently without micromanagement.

• Availability of 35+ hours each week.

• Experience in health, supplements, or beauty brands.

• Proven experience marketing to women aged 40 and above.

• Background in VSL, advertorial, or quiz-funnel copywriting.

• Familiarity with Shopify, Klaviyo, quiz funnels, subscriptions, and CRO/frontend tools like Replo or Shopify Sections.

• Knowledge of DACH HCVO / LMIV compliance requirements is advantageous.

🏝️ Benefits

• Fully remote work; you can operate from anywhere.

• Long-term freelance partnership.

• Fixed monthly retainer with performance-based incentives.

• Clear potential for achieving five-figure monthly earnings for top performers.

• Direct access to spend, ROAS, performance metrics at the creative and hook levels, as well as insights on winners, fatigue, and iteration outcomes.

• Noticeable influence on revenue, creative strategy, testing pace, funnel performance, team processes, and international growth.

• Direct cooperation with the Founder and Head of Growth.

• Opportunities for scope, responsibility, and earning potential to expand alongside the brand.