Creative Strategist – Direct Response

This is a fully remote position, open to applicants in United States.

📋 Description

• Conduct research on customers, market trends, and competitors.

• Develop innovative angles, hooks, and creative hypotheses.

• Create hooks, scripts, video sales letters (VSLs), advertorials, and swipe files for the US market.

• Utilize Meta Ads Manager, Triple Whale, and Rule1 to pinpoint scalable concepts, recognize fatigue, and explore iteration opportunities.

• Oversee the strategy-to-production transition for a team of six video editors.

• Write concise, execution-ready creative briefings.

• Offer creative feedback, prioritize tasks, and provide direction for iterations.

• Collaborate with the Founder to establish the testing roadmap and approve concepts for trials.

• Generate 5–10 new concepts weekly as a guideline, along with iteration briefings for successful campaigns.

• Transform research and live performance data into actionable hypotheses, facilitating quicker learning and scalable successes.

⛳️ Requirements

• Proficient in English at a native level.

• Minimum of 2 years of experience in direct response copy or performance creative within DTC e-commerce.

• Demonstrable successful track record on Meta, with creatives that have managed substantial budgets.

• Experience working with brands generating seven figures annually or more.

• Ability to convert data into tangible creative decisions.

• Familiarity with high-velocity creative testing methodologies.

• Capability to provide clear editor briefings and work independently.

• Experience with AI-enhanced creative workflows is advantageous.

• Strong plus: experience in health, supplement, or beauty sectors.

• Strong plus: experience targeting an audience of women aged 40 and above.

• Strong plus: experience with VSLs, advertorials, or quiz funnels.

• Strong plus: experience in conversion rate optimization (CRO).

• Strong plus: experience leading a brand into a new market.

🏝️ Benefits

• Competitive monthly salary with additional performance bonuses based on your creative contributions.

• For high achievers, earning five figures per month is a realistic expectation.

• Fully remote position with long-term opportunities.

• Access to an established creative setup with six video editors.

• Work within a small team that features short decision-making processes and significant influence on strategy and testing roadmap.

• Be involved in the US launch from the very beginning.

• Async-first working environment with one fixed weekly meeting.

• Direct access to creative performance metrics and transparent calculations for performance shares.