
Creative Strategist
Posted 5 days ago

Posted 5 days ago
This is a fully remote position, open to applicants in India.
β’ Evaluate performance metrics, generate innovative ad concepts and variations, and produce new briefs weekly for the editing team.
β’ Take ownership of the creative strategy for brand partners, maintaining a dynamic strategy document that tracks concepts, performance, and upcoming tests.
β’ Keep an eye on platform trends, successful ad formats, and policy updates, and convert these insights into testable ideas.
β’ Collaborate with 3β5 brand partners concurrently, delving deeply into their creative needs and developing new successful ads.
β’ Engage directly with brand partners as well as growth and design teams.
β’ Conduct research to craft ad angles, write compelling hooks, and create detailed creative briefs for editors.
β’ Over 2 years of experience in digital marketing.
β’ Knowledge of paid media and content that drives conversions.
β’ Capable of generating ad concepts and bringing them to fruition.
β’ Highly organized, detail-oriented, and proficient in managing multiple projects at once.
β’ Openness to learning and enhancing skills through both giving and receiving feedback.
β’ Comfortable sharing insights and learnings with team members and clients.
β’ Strong passion for creative strategy and commitment to staying updated on effective methods.
β’ Frequent creative evaluations, direct feedback, and opportunities for advancement into senior positions.
β’ Weekly team meetings, creative evaluations, and training workshops.
β’ Generous paid time off and comprehensive benefits package.
β’ Fully remote position.
β’ Competitive salary in USD.
Tinuiti
Stanley Black & Decker, Inc.
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