Creative Strategist

This is a fully remote position, open to applicants in United States, +2 more locations.

📋 Description

• Analyze Meta and Google ad performance metrics on a daily basis

• Recognize fatigued hooks, productive formats, and oversaturated audiences

• Convert performance insights into organized creative briefs detailing segment, message, hook type, format, reference, and success metrics

• Develop and prioritize a creative testing roadmap in collaboration with media buyers

• Formulate specific, testable creative hypotheses

• Provide briefings for designers, video editors, copywriters, and UGC creators

• Maintain a tagged library of creative assets for easy access and iteration on successful concepts

• Monitor UGC and short-form trends across TikTok and Instagram

• Adapt successful formats to align with client brands and offerings

• Refine UGC concepts based on performance data, including optimizing hooks, testing openers, and directing pacing recuts

• Craft authentic UGC-style scripts incorporating hook, problem, proof, and CTA structures for 15–30-second formats

⛳️ Requirements

• Minimum of 3 years in creative strategy, performance marketing, or a closely related field

• Proven experience in writing structured creative briefs, rather than mood boards

• DTC or e-commerce experience is highly preferred

• Experience with luxury or premium brands is a plus, though not mandatory

• Ability to thrive in a remote, fast-paced agency environment while managing multiple client accounts and external creative partners simultaneously

• Excellent written communication skills for asynchronous collaboration with a distributed team

• Practical experience in UGC scriptwriting, preferably with a portfolio or examples of scripts that have been developed into produced ads

• Proficient in Meta Ads Manager and Google Ads reporting

• Capable of interpreting hook-rate and hold-rate curves

• Familiarity with AI-assisted creative research or tagging tools

• Basic knowledge of Figma, Canva, or Adobe tools

🏝️ Benefits

• Paid time off (PTO)

• Paid holidays

• Flexible Fridays