Creative Strategist

This is a fully remote position, open to applicants in United States, +2 more locations.

📋 Description

• Analyze Meta and Google advertising performance metrics on a daily basis

• Recognize exhausted hooks, engaging formats, and oversaturated audiences

• Convert performance indicators into organized creative briefs that encompass segment, message, hook type, format, reference, and success metrics

• Develop and prioritize a creative testing strategy alongside media buyers

• Formulate specific, testable creative hypotheses

• Provide briefs to designers, video editors, copywriters, and UGC creators

• Oversee the execution of creative briefs and manage external creative collaborators

• Sustain a categorized library of creative assets

• Monitor UGC and short-form trends on TikTok and Instagram

• Tailor successful formats to client brands and offerings before they become tired

• Refine UGC concepts based on performance metrics

• Sharpen hooks, experiment with new openers, and offer recutting/pacing guidance to editors

• Craft natural-sounding scripts for UGC-style content lasting 15–30 seconds, utilizing hook, problem, proof, and CTA structures

⛳️ Requirements

• Minimum of 3 years in creative strategy, performance marketing, or a closely related field (media buying, copywriting, or brand marketing with a strong performance focus)

• Proven experience in writing structured creative briefs, rather than mood boards

• Experience in DTC or e-commerce is highly preferred

• Background in luxury or premium brands is a plus, but not mandatory

• Ability to thrive in a remote, fast-paced agency setting while managing multiple client accounts and external creative collaborators

• Excellent written communication skills

• Hands-on experience in UGC scriptwriting, ideally with a portfolio or examples of scripts that have been produced into ads

• Proficient in Meta Ads Manager and Google Ads reporting

• Comfortable interpreting hook-rate and hold-rate trends

• Candidates should possess recent, practical UGC scripting experience

• Familiarity with AI-assisted creative research or tagging tools is a beneficial asset

• Basic knowledge of Figma, Canva, or Adobe tools is advantageous

🏝️ Benefits

• Paid time off (PTO)

• Paid holidays

• Flexible Fridays