Creative Strategist, Growth Marketing

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Take ownership of the LATAM creative roadmap, aligning it with performance metrics, business priorities, and testing requirements.

• Conduct research and propose innovative concepts while collaborating with artists to enhance paid media, ASO, and partner creative initiatives.

• Examine market trends, competitor tactics, and consumer insights to uncover potential opportunities.

• Partner with Growth Marketers to develop testing schedules and campaign frameworks.

• Evaluate test and ad performance weekly in Omni, deciding which elements to continue, modify, refresh, or replace.

• Translate creative metrics into actionable insights and communicate these findings with vendors and artists.

• Create concepts, copy, scripts, and visual direction for each test initiative.

• Draft comprehensive Jira briefs for internal artists and contractors.

• Oversee production timelines, briefs, deadlines, feedback loops, and final approvals.

• Prepare final assets for launch, set naming conventions, and transfer assets to Growth Marketers.

• Review contractor invoices, manage the Budget Tracker, and coordinate payments with the Accounting department.

• Adapt successful concepts for different LATAM regions while ensuring cultural relevance and compliance with market-specific regulations.

• Collaborate with Brand, Product, Customer Research, and partners on growth and creative projects.

• Facilitate creative production across various countries and coordinate efforts with teams in the US and Asia.

⛳️ Requirements

• A minimum of 5 years in a creative strategy position, ideally within an agency or in-house marketing team.

• A demonstrated history of developing and implementing creative strategies that yield successful performance marketing outcomes.

• A solid grasp of marketing principles, brand strategies, and consumer behavior insights.

• Proficiency in both Spanish and English, with the capability to compose natural-sounding Spanish copy.

• Experience in managing freelance or contractor creative production, including timelines and budgets.

• Exceptional communication, presentation, and interpersonal abilities.

• Skilled in utilizing creative research tools, project management platforms like Jira, and marketing analytics tools such as Google Analytics, Adjust, Looker, and Excel.

• Preferred: At least 3 years of experience working with performance marketing teams.

• Preferred: At least 3 years in graphic design or motion design roles.

• Familiarity with marketing practices in regulated financial services, including knowledge of disclaimers and compliance requirements.

• Cultural awareness of LATAM markets beyond just Mexico.

🏝️ Benefits

• Emphasis on a remote-first work culture.

• Access to office hubs located in Santa Monica, Nairobi, Mexico City, Manila, and Bangalore.

• A diverse and inclusive global team environment.