Creative Strategist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of the creative strategy across various paid social accounts, managing everything from insights and hypotheses to execution and refinement.

• Conduct performance-driven research; assess ad platform data, creative performance indicators, and competitor trends to shape the strategy.

• Create and experiment with high-converting creative concepts based on consumer insights, platform mechanics, and historical performance data.

• Establish clear creative hypotheses, testing frameworks, and messaging systems.

• Craft and oversee performance-oriented copy that is structured, purposeful, and measurable.

• Collaborate with design, editing, and media buying teams to ensure that creative assets are developed for testing, scalability, and learning opportunities.

• Convert quantitative performance data and qualitative feedback into actionable creative decisions and adjustments.

• Guide junior creatives, enhancing their strategic thinking, analytical skills, and execution quality.

• Clearly present creative strategies and performance reasoning to clients with confidence and logic.

• Stay updated on platform modifications, creative formats, and performance trends that influence results.

⛳️ Requirements

• Outstanding writing skills, particularly in concise, digital-first content.

• A performance-oriented mindset; adept at analyzing data, identifying patterns, and transforming insights into creative initiatives.

• Profound understanding of consumer psychology, platform behavior, and the correlation between creativity and outcomes.

• Comfortable developing hypotheses, interpreting results, and making quick, informed creative decisions.

• A genuine passion for mentoring others and elevating the overall quality of work.

• Curiosity, initiative, and a desire to cultivate ideas that resonate emotionally with audiences.

• Proficiency in both written and spoken English is essential.

• Experience in crafting performance-driven creative for paid social or digital platforms.

• Strong ability to interpret performance data and utilize it to inform creative direction and iterations.

• Experience collaborating across various functions in dynamic, data-creative-focused settings.

• A portfolio or examples reflecting creative thinking, copywriting, or performance work is beneficial but not mandatory.

• Experience working closely with media buyers or growth teams.

• Familiarity with structured testing frameworks and creative systems.

🏝️ Benefits

• Unlimited Time Off & Sick Days

• Flexible hours

• Fully remote (with the option to work from anywhere)

• Global pods (connect with creatives from around the globe)

• Significant opportunities for growth!