Creative Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Create advertising angles, hooks, and concepts based on customer pain points, reviews, user-generated content, and competitor analysis.

• Convert product features into engaging and clear value propositions.

• Develop and maintain creative frameworks (problem → solution → proof → call to action).

• Evaluate creative performance and identify successful patterns.

• Analyze the factors contributing to the success or failure of ads.

• Monitor creative fatigue and suggest necessary iterations or refreshes.

• Compose actionable creative briefs for designers, editors, and content creators.

• Guide visual structure, messaging flow, hooks, calls to action, and platform placement.

• Ensure brand consistency while focusing on conversion goals.

• Design structured creative testing methodologies.

• Control variables to extract valuable insights.

• Document findings and transform them into repeatable systems.

• Collaborate with media buyers, UGC managers, designers, and editors.

• Align creative assets with landing pages, offers, and funnel strategies.

• Assist in scaling decisions through creative insights.

• Assess success based on creative speed, cost per acquisition, return on ad spend improvements, efficient creative spending, reduced creative fatigue, and repeatable insights.

⛳️ Requirements

• Demonstrated experience as a Creative Strategist, Performance Marketer, or a similar position within the e-commerce or direct-to-consumer sector.

• Strong grasp of direct response marketing principles.

• Experience with paid social media platforms (Meta, TikTok, YouTube preferred).

• Ability to think both analytically and creatively.

• Comfortable making data-driven decisions rather than relying on opinions.

• Exceptional written communication skills (the quality of briefs is crucial).

🏝️ Benefits

• Fully remote work environment.

• Remote-first company culture.

• Opportunity to work closely with growth and decision-makers.

• Fast-paced environment that encourages testing, learning, and scaling.

• No micromanagement.