Creative Strategist, Paid Media

This is a fully remote position, open to applicants in Ohio.

📋 Description

• Implement creative strategies developed by the Lead Creative Strategist and Paid Media teams.

• Generate performance-oriented static graphics, videos, motion graphics, ad copy, and supplementary campaign materials.

• Adapt concepts for various platforms including Meta, TikTok, LinkedIn, Google Ads, and Programmatic.

• Adhere to processes, templates, brand guidelines, and quality standards.

• Produce digital content tailored for specific audience segments and stages of the sales funnel.

• Execute creative testing plans and provide variations for A/B tests, refreshes, and optimization cycles.

• Oversee asset revisions based on feedback from both internal teams and clients.

• Conduct research on competitors, creative trends, platform changes, and audience behavior.

• Spot emerging formats and opportunities to enhance asset execution.

• Collaborate with Paid Media Strategists, Client Services, and the Lead Creative Strategist to prioritize requirements and meet deadlines.

• Assist in client-facing discussions regarding asset explanations, revisions, and performance-driven enhancements.

• Analyze creative performance metrics and leverage insights to improve future variations.

• Document insights and contribute to overall team creative enhancements.

• Utilize creative tools, templates, AI software, and brand kits effectively.

• Organize internal assets and files according to agency structure and naming protocols.

• Recommend enhancements for asset execution.

• Perform additional tasks as assigned.

⛳️ Requirements

• A minimum of 4 years of experience preferred; exceptional performance may compensate for lesser experience.

• Must reside in the USA.

• Unable to sponsor or take over sponsorship of an employment Visa at this time.

• Strong comprehension of digital marketing channels and best practices.

• Proficiency in creative tools such as Adobe Creative Suite, Canva, or similar applications.

• Familiarity with AI tools such as Claude for brainstorming and sales presentations.

• Comfortable utilizing AI tools for conceptualization, ideation, and exploring creative avenues, while possessing the judgment to refine AI-generated concepts into on-brand, performance-ready materials.

• Excellent storytelling, copywriting, and content creation abilities.

• Analytical mindset with the capacity to interpret data and make informed, data-driven decisions.

• Strong project management capabilities and the ability to manage multiple projects concurrently.

• Excellent presentation and client communication skills, with the confidence to pitch creative ideas and constructively challenge existing thoughts.

• Ability to work autonomously and collaboratively in a dynamic, fast-paced environment.

• Experience in performance marketing with a solid understanding of ROI, CPC, CPA, and conversion rates.

• Familiarity with A/B testing and optimization methodologies.

🏝️ Benefits

• Health Insurance

• 401(k) & Retirement Savings

• Generous Paid Time Off

• Flexible Scheduling

• Remote-First Culture

• Professional Development

• Employee Referral Program

• Additional perks designed to help you maintain health, productivity, and fulfillment both at work and home.