Senior Creative Strategist, eCommerce

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Take charge of advertising creative for a range of eCommerce brands.

• Formulate creative strategies and testing plans that align with client growth goals.

• Evaluate creative performance to pinpoint successful concepts and analyze areas of underperformance.

• Create performance-oriented concepts, angles, hooks, messaging frameworks, scripts, and creative briefs for UGC, video, static, and carousel formats.

• Utilize customer psychology and direct-response principles to address motivations, objections, awareness levels, and purchase barriers.

• Collaborate with Growth Strategists and Media Buyers on commercial goals, campaign effectiveness, and testing priorities.

• Assess creative assets and provide actionable insights to enhance quality and strategic coherence.

• Mentor and guide Visual Designers.

• Engage directly with clients during strategy calls, content planning, shoot direction, and creative suggestions.

• Play a role in shaping creative frameworks and processes for ideation, briefing, testing, and learning.

⛳️ Requirements

• Over 4 years of experience in performance creative strategy, with significant hands-on experience in DTC/eCommerce brands.

• Extensive experience in developing and testing paid social creative for Meta (Facebook & Instagram).

• Well-versed in the factors that drive performance on Meta.

• Demonstrated success in creating direct-response creative that leads to measurable performance enhancements.

• Ability to analyze results and transform insights into creative testing and iteration strategies.

• Profound understanding of direct-response marketing, customer psychology, and conversion-oriented messaging.

• Comfortable working directly with clients and collaborating with cross-functional teams.

• Experience in a performance marketing or growth agency (preferred).

• Background in developing performance creative for TikTok, YouTube, and Pinterest (preferred).

• Experience in coaching or mentoring designers, video editors, or other creative team members (preferred).

• Involvement in developing creative frameworks, playbooks, or process enhancements (preferred).

🏝️ Benefits

• Competitive salary: USD $75,000-$85,000 annually, based on experience.

• Remote-first working environment.

• Genuine ownership and a direct impact on the growth of eCommerce brands.

• Dynamic, high-performance creative atmosphere.

• Opportunities for mentorship and professional growth.

• Chance to contribute to the advancement of the Creative function.