Creative Strategist, UGC & Performance Ads

This is a fully remote position, open to applicants in Germany.

📋 Description

• Evaluate the product, target audience, reviews, and competitors to create performance-driven strategies.

• Develop concepts, hooks, and scripts for user-generated content (UGC) advertisements, street interviews, and advertorials.

• Identify appropriate creators based on brand alignment, target audience, angle, creator type, language, industry, and credibility.

• Actively seek out creators when there are no suitable options within the current pool.

• Provide briefings to creators, address inquiries, review raw footage, and coordinate reshoots as needed.

• Assess incoming content for brand alignment, messaging effectiveness, compliance, and editing quality.

• Act as the main creative liaison for brands.

• Present concepts, collect and analyze client feedback, and oversee the approval and coordination processes.

• Generate the next wave of creative ideas based on results and client objectives.

• Evaluate the performance of hooks, creators, and formats, implementing insights into new concepts.

• Oversee which finalized advertisements are delivered to clients.

⛳️ Requirements

• Background in creative strategy, UGC, social advertising, or content development, preferably within an agency, DTC brand, or creator setting.

• Knowledge of what drives ad conversions; familiarity with Hook Rate, Hold Rate, CTR, and CPA metrics.

• Proficient in crafting audience-targeted hooks, scripts, and briefs.

• Excellent ability to select credible creators.

• Confident and professional communication skills with clients.

• Strong organizational capabilities and the ability to work independently, particularly in a remote environment.

• Native-level proficiency in German and good command of English.

• Shared values of customer satisfaction, authenticity, dedication to quality, reliability, and a welcoming team culture.

🏝️ Benefits

• Fully remote work options available, or hybrid work from Cologne and Hamburg.

• Permanent employment contract.

• Budget for professional development.

• Coaching opportunities.

• Annual performance reviews focused on development.

• Regular team-building events.

• Participation in trade shows and conferences.

• Opportunities for workations.

• Choice of hardware for your work.

• Meal allowance provided.

• Public transport pass included.

• Membership with Urban Sports Club.

• Two office locations featuring rooftop terraces.

• Dog-friendly workplace.

• Remote-first team environment.

• Significant creative autonomy and the chance to shape your role.

• Support from Media Buying, Analytics, and Account Management teams.

• Career advancement opportunities within the trafficdesign group.