Senior Manager, Performance Creative Strategy – Casino

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Establish strategic priorities, identify audience opportunities, and create a learning agenda for Fanatics Casino performance creative.

• Discover hooks, angles, and player insights, translating them into briefs for the internal creative team.

• Monitor performance to comprehend what succeeds and why across acquisition, engagement, and retention.

• Oversee the Casino performance creative strategy across paid social, app networks, CTV, affiliates, and lifecycle.

• Develop and enhance the Casino creative variation framework.

• Manage the Casino testing agenda and promote a high-velocity testing program.

• Collaborate with Media and Analytics to monitor performance, identify successful elements and fatigue, and apply insights to future briefs.

• Compose test readouts and maintain a library of successful Casino creative.

• Define performance territories, audience tensions, and messaging opportunities.

• Integrate performance requirements into brand and full-funnel campaign briefs.

• Advise Brand and agency partners on hooks, edits, cutdowns, aspect ratios, and platform-native versions.

• Gather player insights, competitor ad libraries, creator content, and platform trends.

• Lead performance strategy and creative insight sessions, contributing to creative brainstorming.

• Present performance insights and recommendations to senior leadership.

• Lead, mentor, and develop one Associate, Performance Creative.

• Collaborate cross-functionally with production, Creative Studio, Integrated Marketing, Brand, Media, Analytics, CRM, Legal, Compliance, Creative Operations, and affiliate teams.

⛳️ Requirements

• Over 8 years of experience in creative strategy, performance creative, or brand strategy, including more than 3 years leading creative strategy for a rapidly growing D2C brand, mobile app, gaming, or casino business.

• A portfolio showcasing hook-led, insight-driven creative along with the performance results achieved.

• Extensive knowledge of platform-native creative across Meta, TikTok, YouTube, Snap, and app networks, including UGC and creator formats.

• Proven experience in building and managing creative testing programs at scale.

• Strong analytical abilities, capable of interpreting performance data, sizing results, and translating them into actionable recommendations.

• Exceptional storytelling and writing skills, from crafting a 6-second hook to developing a campaign narrative and executive readout.

• Experience in influencing brand and integrated campaigns across matrixed teams without direct ownership.

• Proven experience in managing and developing direct reports.

• Openness to occasional travel for team meetings and Fanatics events.

🏝️ Benefits

• Benefits information is available at https://benefitsatfanatics.com/.

• Potential for in-person cultural immersion through Launching into Better: LIVE for full-time, non-seasonal hires.

• Occasional travel for team meetings and Fanatics events.