Creative Strategy Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Transform brand and marketing briefs into creative briefs that feature a compelling idea and a distinct territory.

• Take ownership of Gametime's creative brief process and establish the benchmark for effective briefs.

• Offer strategic feedback from the initial brief all the way to the final cut.

• Record insights from market work to enhance future briefs.

• Formulate creative strategies for emerging and high-potential platforms such as CTV, Spotify, audio, Reddit, and podcasts.

• Collaborate with channel leaders to synchronize creative strategies with media plans.

• Define what constitutes superior creative for projects like creator-led content.

• Design lightweight research or tests and document findings.

• Keep track of trends in sports, music, and theater fandom while synthesizing audience data, social listening, qualitative research, and performance indicators.

• Identify cultural insights and creative territories for brand and performance-related creative work.

• Collaborate with Growth, Brand Marketing, and Finance to link creative strategies to business results.

• Lead and support freelance strategists when additional capacity is necessary.

• Mentor junior creatives and share expertise in strategy.

• Report to the VP of Creative and collaborate across Growth and Brand Marketing creative efforts.

⛳️ Requirements

• Over 10 years of experience in creative strategy within an agency, consumer brand, or a media, music, sports, or entertainment company.

• Proven ability to illustrate how an insight has influenced the idea.

• Skill in differentiating a platform-native concept from a repurposed advertisement.

• Capability to craft clear and compelling creative briefs that inspire creatives.

• Aptitude for connecting briefs to tangible work and outcomes.

• Familiarity with metrics, creative testing, and terminology used by growth teams.

• Confidence in pitching brand ideas.

• Proficient in utilizing AI for synthesis, trend analysis, and pressure-testing while exercising independent judgment.

• Experience with strategy across various formats and channels such as CTV, audio, podcasts, and social media (bonus).

• Background in creator-led creative strategy (bonus).

• Experience in live entertainment, sports, music, theater, ticketing, or marketplaces (bonus).

• Experience mentoring junior talent or directing freelance strategists, regardless of formal reporting structures (bonus).

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Flexible work environment with remote work options.

• Opportunities for professional development and growth.

• Generous paid time off and holidays.