Creative Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop innovative angles, hooks, offers, and narratives based on customer insights and competitor analysis.

• Craft engaging hooks, leads, scripts, advertorials, and concise in-feed video copy, along with static and user-generated content concepts.

• Revitalize successful and stale scripts with fresh angles, hooks, leads, and edits.

• Identify and implement untapped ad formats.

• Create finalized creative assets utilizing video APIs and AI editing tools, or oversee an AI-native video editor.

• Evaluate metrics such as CTR, hook rate, hold rate, thumbstop, CPA, and ROAS to inform testing strategies.

• Perform market research utilizing the Meta Ad Library and the e-commerce creative community on X.

• Compile swipe files, hook repositories, prompts, and standard operating procedures.

• Design advertisements capable of sustaining a spend of $10k+/day.

• Collaborate asynchronously with the Head of Growth, Head of Performance, and other team members.

• Report directly to Head of Growth, David Charles.

⛳️ Requirements

• Proven experience creating advertisements with actual spend; a minimum portfolio showcasing a cumulative spend of $10k+/day, ideally featuring single ads achieving $10k+/day.

• Evidence of ad performance through spend data, ad-account screenshots, or links to the Ad Library.

• Strong understanding of direct-response marketing: awareness levels, market sophistication, hook, lead, mechanism, proof, and offer.

• Capability to devise new angles, hooks, offers, narratives, and formats.

• Proficient storytelling skills to maintain viewer engagement throughout the sales process.

• Experience generating successful ads across various formats, including natives, yappers, yappers + b-roll, song, drama, whiteboard, and comedy.

• Daily utilization of large language models and AI creative tools for ideation, writing, and production.

• Ability to take ownership of goals and projects from start to finish with minimal supervision.

• Openness to discontinuing concepts based on performance metrics.

• Preference for a compensation structure linked to creative spend/results rather than a fixed salary.

• Background in producing successful campaigns in branded, hybrid, or direct-response settings.

• Availability to work until midday Pacific Time every weekday.

• Nice to have: experience in direct-response branding, format scouting, agentic editing, active presence on X, health/supplement/telehealth experience, and familiarity with AppLovin/TikTok/YouTube creative, as well as experience in training junior strategists.

🏝️ Benefits

• Comprehensive medical coverage (if applicable).

• Fully remote work opportunities.

• Budget allocated for books, courses, and coaching.

• Personal wellness budget for gym memberships and health applications.

• Complimentary membership with a clinic providing GLP-1s.

• Free biweekly health coaching sessions.

• Free biweekly work coaching sessions.

• MacBook and necessary work-from-home equipment provided as needed.

• Uncapped 5% share of ad spend generated by creatives.

• Performance bonuses for successful campaigns.

• Flexible scheduling for childcare; a kid-friendly workplace environment.