Creative Strategist

This is a fully remote position, open to applicants in Ohio.

📋 Description

• Implement innovative strategies as directed by the Lead Creative Strategist and Paid Media teams.

• Create static graphics, videos, motion graphics, ad copy, and ancillary campaign materials.

• Adapt concepts for platforms including Meta, TikTok, LinkedIn, Google Ads, and Programmatic.

• Adhere to established processes, templates, brand guidelines, and quality standards.

• Develop digital content tailored for specific audience segments and funnel stages.

• Execute creative testing plans and produce variations for A/B tests, refreshes, and optimization cycles.

• Oversee asset revisions and integrate feedback from internal teams and clients.

• Conduct research on competitors, creative trends, platform changes, and audience behavior.

• Discover emerging formats and opportunities to enhance asset execution.

• Collaborate closely with Paid Media Strategists, Client Services, clients, and the Lead Creative Strategist.

• Assist in client-facing discussions regarding assets, revisions, and performance-driven enhancements.

• Organize creative assets to fulfill campaign specifications and deadlines.

• Analyze creative performance metrics and leverage insights to optimize variations and testing.

• Document insights and contribute to overall team creative advancements.

• Utilize creative tools, templates, AI software, and brand kits effectively.

• Manage internal assets and files in accordance with agency standards.

• Propose improvements to asset execution to the Lead Creative Strategist.

• Undertake additional responsibilities as assigned.

⛳️ Requirements

• A minimum of 4 years of experience is preferred; exceptional performance may compensate for lesser experience.

• Strong comprehension of digital marketing channels and industry best practices.

• Proficiency in creative tools such as Adobe Creative Suite, Canva, or similar applications.

• Skilled in employing AI tools like Claude for ideation and sales presentations.

• Outstanding storytelling, copywriting, and content creation abilities.

• Analytical perspective with the capability to interpret data and make informed, data-driven decisions.

• Strong project management skills with the ability to juggle multiple projects concurrently.

• Excellent communication and presentation capabilities.

• Competent in working both independently and collaboratively in a dynamic environment.

• Experience with performance marketing and metrics such as ROI, CPC, CPA, and conversion rates.

• Familiarity with A/B testing and optimization methodologies.

• Experience utilizing creative AI tools is a plus.

• Must be based in the USA.

• No sponsorship for employment visas is available.

🏝️ Benefits

• Health Insurance

• 401(k) & Retirement Savings

• Generous Paid Time Off

• Flexible Scheduling

• Remote-First Culture

• Professional Development

• Employee Referral Program

• Additional perks designed to support your health, productivity, and overall fulfillment both professionally and personally.