Creative Marketing Manager

This is a fully remote position, open to applicants in Poland.

📋 Description

• Develop innovative concepts for video, static, and interactive creatives

• Draft briefs for the design team and production staff

• Monitor CTR, CPI, CPA, and ROAS to assess what needs to be scaled, adjusted, or discontinued

• Research competitors and trends, applying relevant insights

• Recognize recurring creative patterns and successful strategies

• Collaborate with media buyers and designers to enhance performance

• Optimize CPA, conversion rates, ROAS, and LTV through a structured creative methodology

• Establish and refine the creative system while expanding successful concepts into new markets and directions

• Discover and implement new tools and best practices

⛳️ Requirements

• Proven experience in developing creatives for digital advertising on platforms such as Meta, TikTok, In-App, YouTube, or other performance channels, with an emphasis on CR, CPA, and ROAS

• Experience conducting creative and competitor analysis

• Capability to create and adapt videos across various formats, including user-generated content

• Proficient hands-on use of AI tools for video content creation and enhancement

• Ability to evaluate campaign outcomes and make data-driven decisions based on key performance metrics

• Strong understanding of digital trends

• Willingness to experiment with new tools and methodologies

• Practical experience with AI tools for brainstorming, task automation, and content generation

🏝️ Benefits

• Children Allowance

• Mental Health Support

• Sport Activities

• Language Courses

• Automotive Services

• Veterinary Services

• Home Office Setup Assistance

• Dental Services

• Books and Stationery

• Training Compensation

• Massage