Creative Lead – DTC & Performance Creative

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee creative production across four creative agencies and an internal team.

• Manage the entire workflow from research and briefing to quality assurance, feedback, testing, and insights.

• Collaborate closely with Creative Strategists, Editors, Designers, and an Art Director.

• Establish repeatable processes for agency management, creative output, and performance reporting.

• Utilize performance indicators such as hook rate, hold rate, CTR, CPA, ROAS, CVR, and revenue for decision-making.

• Handle creative agencies comprehensively, including prioritization, output quality, reviews, and performance assessments.

• Conduct biweekly agency meetings and ensure partners are accountable for quality and execution.

• Produce approximately 10 creative briefs weekly based on research, customer insights, and performance metrics.

• Perform quality assurance on scripts, graphics, UGC concepts, hooks, edits, landing-page ideas, and research.

• Provide clear, actionable creative feedback and manage the Notion workflow.

• Investigate successful advertisements, customer reviews, competitors, audience pain points, hooks, and offerings.

• Evaluate creative performance to identify successful strategies and potential tests.

• Transform weekly insights into concise team updates and develop consistent creative systems.

⛳️ Requirements

• Minimum of 4 years in performance creative, creative production, or agency/vendor management.

• Proven experience managing creative agencies, creators, editors, designers, or copywriters.

• Extensive experience briefing paid social creatives, especially on Meta and TikTok.

• Strong knowledge of DTC/eCommerce, UGC, performance creative, and direct-response marketing.

• Proficient in managing workflows in Notion or similar project management tools.

• Ability to link creative output to performance metrics and business outcomes.

• Exceptional written and asynchronous communication abilities.

• Highly organized, proactive, meticulous, and comfortable taking ownership of outcomes.

• Experience in health, wellness, supplements, fitness, or consumer health is advantageous.

• Background in managing multiple brands or agency/vendor partners is a plus.

• Experience in sourcing or assessing agencies and freelancers is a plus.

• Familiarity with creating creative reports or internal learning updates is a plus.

• Knowledge of ad libraries, customer review analysis, Reddit, Amazon reviews, TikTok research, and competitor analysis is a plus.

🏝️ Benefits

• Performance bonus up to $3,000.

• Fully remote work environment.

• Preference for US-time-zone overlap.