Creative Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee creative agencies and collaborators from the initial briefing stage to delivery and performance evaluation.

• Direct the entire creative process, encompassing research, briefs, production, quality assurance, feedback, testing, and insights.

• Draft approximately 10 creative briefs weekly, utilizing research, customer insights, and performance metrics.

• Evaluate scripts, user-generated content concepts, visuals, hooks, edits, landing page ideas, and research findings.

• Offer precise, actionable feedback to ensure creative workflows progress smoothly in Notion.

• Investigate successful advertisements, customer feedback, competitors, audience challenges, hooks, and offerings.

• Assess creative performance by analyzing hook rate, hold rate, click-through rate (CTR), cost per acquisition (CPA), return on ad spend (ROAS), conversion rate (CVR), and revenue.

• Transform performance insights into actionable recommendations and scalable creative systems.

• Conduct biweekly agency meetings and ensure partners meet quality and execution standards.

⛳️ Requirements

• Minimum of 4 years of experience in performance creative, creative production, or managing agencies/vendors.

• Proven track record in managing creative agencies, creators, editors, designers, or copywriters.

• Strong background in briefing paid social creative, especially for platforms like Meta and TikTok.

• Comprehensive understanding of direct-to-consumer (DTC)/eCommerce, user-generated content (UGC), performance creative, and direct-response marketing.

• Proficient in managing creative workflows using Notion or similar platforms.

• Capability to link creative choices with performance metrics and business outcomes.

• Exceptional written and asynchronous communication skills.

• Highly organized, proactive, detail-oriented, and adept at taking ownership of results.

• Portfolio of work and experience in enhancing creative production and performance.

• Bonus: Experience in health, wellness, supplements, fitness, or consumer health sectors.

• Bonus: Background in managing multiple brands or agency/vendor partnerships.

• Bonus: Experience in sourcing and assessing agencies or freelancers.

• Bonus: Familiarity with generating creative performance reports and learning updates.

• Bonus: Proficient in utilizing ad libraries, customer reviews, Reddit, Amazon reviews, and TikTok for creative research.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunity for professional growth and development.

• Flexible working hours and remote work options.

• Collaborative and innovative work environment.

• Access to health and wellness programs.