Creative Lead

This is a fully remote position, open to applicants in Florida, +1 more state.

📋 Description

• Bring Primer’s narrative to life for families across various states, campuses, and events.

• Own and adhere to Primer’s established brand guidelines.

• Create and manage a creative production program for tailored, high-quality assets.

• Develop reusable templates, event kits, and asset libraries.

• Collaborate with Growth, Admissions, and campus teams on creative briefs, priorities, and deliverables.

• Manage workflow from intake to delivery, including service level agreements (SLAs), approvals, and quality checks.

• Act as the final creative reviewer.

• Personally design and produce assets while overseeing contractors or external creative partners.

• Monitor turnaround times, revision volume, and output quality.

• Utilize AI tools and automation to scale production while ensuring quality and brand consistency.

⛳️ Requirements

• Strong design portfolio showcasing brand consistency across digital, print, and localized marketing materials.

• Exceptional attention to detail and creative judgment.

• Experience in developing creative workflows that support high-volume production across multiple locations, audiences, or event types.

• Resourceful, hands-on approach with the ability to lead a program and execute the work personally.

• Strong skills in prioritization and stakeholder management.

• Proficiency in design tools.

• Experience with templates, automation, and AI-assisted workflows.

• Over 6 years of experience in graphic design, brand design, or creative production.

• More than 3 years of experience adapting an established brand across multiple locations, audiences, and event types.

• At least 2 years of experience in creating creative production systems, including templates, asset libraries, intake processes, and turnaround expectations.

• Hands-on expertise with design tools, taking assets from brief to final delivery.

• Experience in utilizing AI and automation to enhance production and customization.

• Proven attention to detail in reviewing creative for accuracy, consistency, and readiness for publication or print.

• Experience collaborating with growth and local operations teams.

• Must be authorized to work in the United States; application will inquire about current or future visa sponsorship.

🏝️ Benefits

• Comprehensive health benefits package.

• Flexible work environment.

• Opportunities for professional development and growth.

• Collaborative and inclusive company culture.