CPG Paid Social Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Assist in the execution and performance analysis of paid advertising campaigns across the entire portfolio.

• Collaborate closely with lead Strategists or take ownership of the end-to-end strategy for select core clients.

• Ensure precise setup, tracking, naming conventions, and thorough quality assurance across Meta, Google, TikTok, and various other paid advertising platforms.

• Independently oversee timelines, budgets, pacing, and daily performance metrics.

• Implement and enhance paid advertising programs from start to finish, encompassing ad creation, reporting, pacing, and performance oversight.

• Recognize growth opportunities, develop test hypotheses, and suggest data-driven optimizations that align with client objectives.

• Integrate client goals, limitations, and brand characteristics into both the execution and strategy.

• Resolve performance fluctuations, technical challenges, and campaign adjustments.

• Manage client testing schedules, outline subsequent steps, and prioritize experiments.

• Ensure timely launches of campaigns, updates, and critical deliverables.

• Prepare and deliver performance reports and summaries using effective data storytelling techniques.

• Utilize Power Digital’s Nova ecosystem, including Power Circuit and nova Creative Affinity, for strategic execution and reporting.

• Propose innovative ideas, efficiencies, frameworks, and process enhancements.

• Leverage AI technologies to enhance efficiency, performance analysis, and operational workflows.

⛳️ Requirements

• 1-2 years of experience in digital marketing; agency experience is advantageous.

• 1+ years of experience in Direct Response marketing, particularly in E-Commerce; experience in Lead Generation and B2B is a plus.

• 1+ years of experience with Meta or Google Ads focused on direct response campaigns; familiarity with additional platforms (TikTok Ads, LinkedIn Ads, Pinterest Ads, etc.) is beneficial.

• 1+ years of experience in leading paid advertising strategies for direct response marketing initiatives.

• 1+ years of experience with Google Analytics and Shopify; knowledge of other technical platforms is a plus.

• 1 year of experience in client-facing roles and managing communications.

• Strong Excel skills with a clear understanding of advanced Excel functionalities.

• Excellent data analytics capabilities.

• Highly reliable, self-motivated, energetic, with a positive attitude, and strong organizational and time management skills.

• An entrepreneurial mindset with a passion for problem-solving, continuous learning, and personal growth.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional development and career advancement.

• Flexible work environment and potential for remote work.

• Comprehensive health and wellness benefits.